The management of IT assets now comprises two distinct areas; data centres and end points. Comprehensive management and protection of information can only be achieved when both are under control. Managed service providers (MSPs) have typically focussed on just data centres. It’s time to change their thinking.

Introducing end point management services into an MSP’s portfolio opens up three new opportunities. First it enables them to offer existing customers a more comprehensive service; second, it allows them to challenge competitors who are incumbent elsewhere but only offer data centre management; and third, such services can be used to open up the lucrative mid-market, which MSPs have found hard to penetrate in the past.

The variety and number of end points that provide users access to IT services is growing fast. MSPs that fail to put in place the tools and services to help customers and prospects address end point management will lose out to competitors that do. For MSPs, ensuring user satisfaction is a big part of achieving overall customer satisfaction.

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