Midmarket businesses face many of the same IT challenges as larger businesses, trying to accommodate increasing demand for new IT capabilities and services. Shrinking budgets and a shortage of skilled resources means that smaller businesses are struggling to manage the day-to-day IT operations ("keeping the lights on"). Investment in strategic projects, which can yield longer-term efficiencies to help the business grow, consequently suffers.

The administration and management of printing can be time consuming and often relies on manual processes. Even small environments of 10 to 20 printers can prove to be a burden for businesses that don't have the time or necessary resources. Consequently, many businesses are rethinking their approach to managing the print environment, either by adopting a managed service or by implementing centralised print management tools. This can ensure the high availability, reliability and manageability of printing resources, while leaving IT staff free to focus on core activities.

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