Business analytics has to be democratised to uncover its hidden value to the business. Blending different data types and sources ensures continued data veracity and strong value in results will help ensure than an organisation can compete effectively in the future. Less-structured data will be a core part of any future analysis process, and such sources will have to be included in the mix. The need for general employees to be able to analyse multiple data sources in their day-to-day work, and to securely and effectively share their fidnings along a value chain that extends beyond the organisation, has to be part of any system chosen.
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