London - April 22, 2014 – Kenshoo, the global leader in predictive media optimisation, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale. The Kenshoo platform was named the sole leader by independent research firm, Forrester Research Inc. in the report The Forrester Wave™, Bid Management Platforms, Q4 2012. Experience with joint clients gives Kenshoo an innate understanding of IBM’s paid search analytics offering, enabling a rapid, seamless client onboarding process while realizing the ability to provide a holistic view of campaigns.
“IBM clients have come to expect only the best and most advanced solutions to match their needs, making Kenshoo an ideal partner for us,” said Jay Henderson, Strategy Director for IBM. “Kenshoo is a recognised leader in the paid search market for the combination of its automated workflow and best-in-class bid management. For our clients, getting the most out of their paid search investment is a top priority, and Kenshoo has proven it can manage, automate, and deliver search engine marketing campaigns at scale.”
"IBM has been a long time partner of ours and we've come to value their business guidance along with their solutions," said Ken Tola, Owner at Bizgnition. "Through an introduction from IBM, we began using Kenshoo to manage our clients' paid search campaigns. We've been impressed with Kenshoo's attribution and bidding algorithms and are even happier with the results we've been able to drive for our clients."
Paid search is an established staple of the marketing mix, and as marketers refine targeting and engagement techniques, its effectiveness has spurred budget growth. Data from Kenshoo’s recently released Search and Social Snapshot and online retail shopping report found paid search continues to grow at double-digit rates. This growth has led to increased competition, thus increasing the importance of advanced optimisation techniques to achieve maximum return on investment (ROI).
“Going to market with IBM, a like-minded business partner, creates a new opportunity for sophisticated search marketers. Both companies are client-first organisations dedicated to giving marketers the necessary tools to be successful in an increasingly competitive environment,” said Sivan Metzger, SVP, Business Development for Kenshoo. “Keeping our focus on the needs of the elite marketer allows us to innovate and create new solutions to challenges as they arise. Paid search, despite its ubiquity, is still an evolving arena. As marketers become more sophisticated they require their technology partners to keep pace; together, Kenshoo and IBM can ensure their demands are met.”
Kenshoo has a history of industry-leading innovation and recently unveiled Kenshoo Anywhere™, a mobile application to monitor digital marketing campaigns. Other Kenshoo first-to-market innovations in the past year include Kenshoo Halogen Technology™, which provides marketers with predictive modeling and advanced scenario planning, Kenshoo Social Demand-Driven Campaigns™, Kenshoo LocalTM place page promotion, and Kenshoo SmartPathTM dynamic attribution.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimisation technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than £120 billion in annualised online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, Burberry, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
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