Channels -> Systems Integration
Released: 31st January 2013
Publisher: Fieldworks Marketing
31st January 2013, Manchester – Cath Kidston, the vintage inspired accessories, homeware and fashion brand, has further strengthened its multi-channel solution from Maginus, to deliver a great customer shopping experience across all their sales channels.
Maginus’ solution provides Cath Kidston with a joined up approach to their customers, through online, as well as other touch points such as multi-channel gift vouchers and collection from the store. This project was designed to make the journey for customers easier in the lead up to Christmas, but also put in place a more streamlined approach in dealing with returned product.
Amy Bastow, eCommerce Director at Cath Kidston, was delighted with the result of Maginus’ solution, saying, “Maginus has exceeded expectations and helped us to deliver our key objective, which was to improve our customer proposition and deliver an improved integration between the in-store point of sale solution, and the Maginus ERP & eCommerce solution.”
This multi-channel solution was put in place before the festive period to provide customers with an even better shopping experience. This included ordering online and collecting in-store, making it more convenient for the customer, as well as multi-channel gift vouchers that can be purchased online, by phone or in- store and redeemed through any channel.
Bastow continues, “The reaction to the project has been incredibly positive – from both customers and store staff. These significant changes to the customer proposition have made a real difference for us through peak trading.”
Russell Dorset, Sales and Marketing Director at Maginus, says, “Our customers are always looking for ways to improve their own customers experience as they interact across the different sales channels. The flexibility of our multi-channel solutions has allowed Cath Kidston to deliver improved customer service across its different channels. This project has helped Cath Kidston deliver positive results in the festive season and we are confident that it will continue to do so.”
Maginus builds intelligent software solutions that enable wholesale distributor, retailer or mail order companies to increase sales, improve customer service and build long-lasting customer relationships.
With the highest fit of any multi-channel solutions provider, Maginus provides a range of software and technology solutions that will meet all business management needs in a single integrated environment. Core solutions enable companies to maximise revenue, improve efficiency and enhance the customer experience from start to finish.
Over the last 30 years we have built up a vast depth of knowledge in supplying IT solutions to multi-channel retail and distribution companies. There is no major sector that we haven’t been involved in.
About Cath Kidston Ltd
Cath Kidston Limited was founded in 1993 when designer Cath Kidston opened a tiny shop in London’s Holland Park. Cath began by selling vintage fabrics, wallpapers and brightly painted vintage furniture she remembered fondly from her childhood. Her clever, witty re-working of traditional English country-house style meant that her shop soon became a cult success. Almost two decades later, the brand continues to create useful everyday things with a unique Cath Kidston twist that transforms everyday products into must-have items.
As the desire for Cath Kidston products has grown, the collections have expanded into a full lifestyle offering across Accessories, Home (including Laundry, Travel & Outdoors), Women’s Fashion and most recently, Cath’s Kids. The brand continues to go from strength to strength, expanding product offerings and opening new stores across the globe.
Cath Kidston began to expand to international markets in 2005 with the first Japanese store opening in Tokyo. Today there are 61 Cath Kidston stores and concessions in the UK and Ireland, with an additional 41 across Spain (2), Japan (23), Republic of Korea (10), Thailand (3), Taiwan (1) and Hong Kong (2). The brand launched into Shanghai, China in January 2013.
Cath Kidston is the Creative Director of Cath Kidston Limited and was awarded an MBE for services to business in February 2010.
Published by: electronicdawn Ltd.