2nd May 2014, London, UK – Bronto Software Europe has been named as a finalist alongside its client, Hudson Shoes, in the Digital Marketing Campaign of the Year category in this year’s BT Retail Week Technology Awards.
Run by Retail Week and judged by retailers, the awards celebrate excellence and showcase the technology that is making a difference to businesses. The winners will be announced at the prestigious ceremony in June during an evening of reward, recognition and networking.
Hudson Shoes, the contemporary UK shoe brand, has seen a dramatic rise in revenue since implementing Bronto’s marketing automation platform. Hudson Shoes enjoyed a 53% revenue uplift in Q4 2013, with October alone producing a 183% revenue increase, year on year. A big win for the brand was a 120% increase in conversions from mobile devices after implementing responsive design in their emails.
“We are delighted to be nominated with Hudson Shoes in the Digital Marketing Campaign of the Year category of the BT Retail Week Technology Awards, said Georges Berzgal, Managing Director of Bronto Software Europe. “We have worked closely with Hudson Shoes on the project and the shortlisting is recognition of the partnership approach we take with our clients.”
Rebecca Thompson, Insight Editor, Retail Week, said: “Congratulations to all of our shortlist – entries this year were better than ever and choosing the shortlist was a real challenge. The finalists highlight the best innovation in the sector, and showcase retail as a truly innovative industry. We think our judges have a tough job ahead of them – good luck!”
For more information on the BT Retail Week Technology Awards, visit - http://www.retailweektechnologyawards.com/home
About Hudson Shoes
Born in 1990, we have been putting our best foot forward for more than two decades with high quality, affordable shoes. Acknowledging trends and giving them an idiosyncratic twist is the cornerstone of our philosophy. Whether it’s music, art, style icons or film, there is always inspiration to be found. Often imitated, never rivalled, we will always strive to innovate, surprise and push boundaries in footwear design.
For more information visit: hudsonshoes.com
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Armani Exchange, Samsonite, Hostelworld, Direct Golf and Moda in Pelle. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. The company is headquartered in Durham, North Carolina with offices in London and Sydney.
For more information visit: bronto.co.uk