Channels -> Retail
Released: 24th April 2014
Publisher: Fieldworks Marketing
Email campaigns integrated with Magento, increase conversion rate by 46% as part of firm’s lifecycle marketing strategy.
Office Spot, a leading UK & Ireland online office supplies company, has significantly reduced basket abandonment rates through its integrated email marketing from Bronto Software, the leading marketing platform for commerce. An automated follow-up email campaign to basket abandoners generated a 46% increase in sales conversions.
The Dublin-based firm’s initial campaign targeted customers who recently abandoned baskets to recapture lost sales and encourage further engagement. The Bronto Marketing Platform, integrated with e-commerce platform, Magento, played a key role in the success of Office Spot’s remarketing campaign. Bronto’s easy-to-use interface allowed in-house sales and marketing staff to create and edit engaging messages aligned with the brand, rather than relying on IT personnel.
The software’s automated capabilities also allowed Office Spot to trigger messages to individual abandoned basket customers, rather than scheduling reminder messages manually.
“Understanding why people abandoned baskets is more important than anything else,” commented Matthew Dean, Email Marketing Co-ordinator, Ireland and UK at Office Spot. “We weren’t even fully aware of our conversion rates before using Bronto and Magento.”
Reaching customers who did not complete purchases is the first stage in Office Spot’s ambitious email marketing strategy. Next it aims to leverage the Bronto and Magento integration to create a complete lifecycle marketing strategy including triggered reminders of relevant customer purchases.
“Building the idea that our brand is more than just an office supply company is crucial to us,” Dean continued. “Email is a great way to put this right in front of people, while at the same time catering to their individual interests.”
Georges Berzgal, Managing Director of Bronto Software Europe, added: “We’re very pleased with the success of Office Spot’s initial campaign and look forward to helping them build an even more comprehensive email marketing programme. On average, 68% of online shopping carts are abandoned, so remarketing to those customers represents huge profit potential. It also provides Office Spot with detailed customer information to develop their long-term lifecycle marketing strategy.”
About Office Spot
Office Spot online office supplies company trading in Ireland & the UK. We host over 20,000 products on our website and have access to over 150,000 office related products from our supply chains.
Our aim is to be one of leading online office stationery suppliers and the Office Spot website’s functions and features as well as our product pricing are geared towards doing just that.
For more information visit: www.officespot.ie
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Armani Exchange, Samsonite, Hostelworld, Direct Golf and Moda in Pelle. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. The company is headquartered in Durham, North Carolina with offices in London and Sydney.
For more information visit: bronto.co.uk
Published by: electronicdawn Ltd.