London-based luxury clothing and accessory brand, Grosvenor Shirts, has purchased Eurostop’s retail software and reporting systems that will help shape key business decisions going forward. The company, which was granted Royal Appointment in November 2013, selected Eurostop’s e-rmis suite of head office management applications and e-pos electronic point-of-sale solutions. The solution was installed in time for the opening of the new London flagship store in Jermyn Street.
Karl Dunkley, Managing Director of Grosvenor Shirts, gave one example of the benefits that the company is already receiving; “We can now link customer spend in-store to the live sales and stock database, which helps us achieve our high standards of personal customer service. Now, when a customer returns in the future, or if their spouse wishes to buy them a gift, we will know what collar size they are and which styles they prefer.”
Staff capture customer details at the point of sale and this is linked to the individual transaction in the e-rmis stock control database. This gives the company a depth of statistical information that was previously unavailable. “The solution is easy to use and has a proven track record in this sector,” adds Dunkley. “Even after only two months we can analyse information about in-store purchases such as popular colours and sizes and this is already presenting us with the ability to adjust manufacturing, which will ultimately reduce our costs.”
Phillip Moylan, Sales and Marketing Manager at Eurostop added, “High value own label brands like Grosvenor Shirts are built on a reputation for quality and personal service. Our EPOS functionality gives them the information they need to achieve that at the point of sale, whilst our e-rmis stock control software and reporting enables them to make improved business decisions.”
Grosvenor Shirts will shortly go live with a new online store, which will integrate directly with Eurostop’s live sales and stock data. The company can already see the benefit of moving forward with other modules such as online customer loyalty and gift accounts.
Notes to Editors
About Grosvenor Shirts
Grosvenor Shirts was founded in 1999 by Karl Dunkley and John Quigley. The company wholly owns its factory in the United Kingdom, where it makes all of the company’s shirts, boxer shorts and nightwear. The company is committed to producing their entire collection in the United Kingdom.
Founded in 1990, with operations in London, Singapore and Shanghai, Eurostop provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.
Eurostop’s flagship products consist of:
e-rmis: A suite of head office management applications.
e-pos: EPOS system for standalone shops, concessions and franchises that can be easily integrated with e-rmis for larger users.
m-pos: a mobile version of e‑pos enables sales transactions and stock enquires from anywhere within the store.
e-commerce: Custom e‑commerce solutions for Independent retailers that provides a hosted and fully integrated service.
e-cubes: Data Mining. A bespoke reporting tool which allows the slicing and dicing of data as well as selective publication of results and graphical representation.
e-time: The capture of staff working hours which aids in monitoring both stores’ and staff performances and productivity.
e-fulfilment: Intelligent optimisation of e-commerce orders for multi-channel retailers.
Paperless Receipts: Receipts by email
All Eurostop’s solutions can be fully integrated with other management and business systems, and all major ERP systems.
As well as advising on and supplying suitable hardware, Eurostop also undertakes training, support and custom development. Its systems are available in several different languages including Chinese.
Eurostop has accreditation for Chip and PIN solutions, and together with partner Anderson Zaks provides a Chip and PIN managed service.
High profile customers include: Aquascutum, Ann Summers, Ben Sherman, Daks, Ghost, Joseph, Marie-Chantel, Matches, Lotus Cars, Paul & Joe, Pavers Shoes, Pentland Brands Plc, Speedo, SuperGroup, Trespass and many more.
For more information visit: www.eurostop.com or contact:
Tel: 020 8991 2700
PR Artistry Limited
Tel: 01491 639500