With the draw complete for the group stages at the World Cup, anticipation for the world’s largest single sporting event is beginning to build. The ecommerce site will help The FA promote England’s presence in Brazil along with selling the official merchandise for the FIFA World Cup. As part of the project the FA also merged the Wembley Stadium ecommerce site with the England Store website. This enables customers to purchase stadium memorabilia and tour tickets.
The FA looked at several ecommerce platforms and decided to partner with Cybertill to re-launch www.englandstore.com.
“As Cybertill is cloud based it means there is a single product database. This means that our websites have real time stock levels, so customers can shop with confidence knowing that products are available,” explains Mike Pink, Head of Retail at the FA and Wembley.
“The Cybertill system was the best fit as it is so flexible. It also allows us to manage online and the store, at Wembley Stadium, as one. We have linked the point of sale system to the ecommerce sites, so we are able to pick stock from the warehouse or if required from the shop floor.”
Part of the requirement for the new England Store website was that it recognises members of the Official England Fan Club. There are currently some 15,000 members, and they receive special discount pricing across the website.
“We are extremely pleased to be working with The FA and Wembley on their ecommerce sites,” commented Cybertill CEO and Founder, Ian Tomlinson. “This investment means they have a multi-channel retail system in place which will simplify managing their retail division.”
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