6 March 2014, London, UK – Hunt Office, a major provider of office supplies equipment has enjoyed a significant sales growth since implementing email marketing from Bronto Software, the leading marketing platform for commerce. Revenue from email marketing is up 22% in the last year with 10% of the company’s overall revenue driven through Bronto’s solutions.
The company, based in Newcastle West, Ireland, has transitioned from a strictly bricks-and-mortar office supply business to a fully-fledged e-commerce business. Hunt Office’s rapid growth required a move away from the ‘batch-and-blast’ approach to one based on analysis and segmentation of their subscribers based on data.
Hunt Office has worked quickly to leverage the Bronto Marketing Platform to deliver more targeted marketing, taking advantage of automation to do so. With an automated campaign set up in Bronto, the company sent personal emails to re-engage anyone who had not made a purchase in the past 60 days. Overall engagement is up since the implementation of smarter, more focused marketing. While using Bronto, frequency interaction (number of visits, time between visits) has improved by 500%.
Hunt Office has ambitious plans and Tim Farrelly, Director of Business Strategy, said: “We believe we can grow our email revenue to 15% of overall revenue thanks to Bronto.”
Farrelly continued: “The ease of use, power and flexibility we have with the system make Bronto a pleasure to use. If everything worked this well, we’d be very happy.”
Georges Berzgal, Managing Director of Bronto Software Europe, said: “We’re delighted to be working with Hunt Office to improve its email marketing programmes. Successful businesses always communicate with their customers on a personal basis and our software has allowed Hunt Office to analyse and segment based on past purchase behaviour. In this way they can better serve their client base and we look forward helping them grow their business through future projects.”
About Hunt Office
At huntoffice.ie we supply over 20,000 office products online, which we deliver throughout Ireland including Dublin, Cork, Limerick, Galway. Huntoffice.ie regularly delivers office supplies to home offices, small businesses, organisations as well as government agencies. http://www.huntoffice.ie/
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The platform is used by over 1000 organizations worldwide, including Armani Exchange, Samsonite, Hostelworld, Direct Golf and Moda in Pelle. Bronto is listed as the leading self-service email marketing provider to the Internet Retailer Top 1000. The company is headquartered in Durham, North Carolina with offices in London and Sydney.
For more information visit: bronto.co.uk