20 February, 2014, London: Sojeans, who pioneered personalised, denim shopping online, has inked a partnership with eCommera to adopt DynamicAction, a SaaS solution that collects, integrates and analyses thousands of data sources to provide daily actionable insights and recommended business changes across the organisation.
Unlike any reporting or analytics tool to date, DynamicAction tells retailers exactly what’s impacting performance and profit, recommends actions to take, and ranks them by how much untapped profit is on the table. The easy to implement, cloud-based application was developed to drive world-class business practices for innovative companies like Sojeans.
Deployable in a matter of weeks, DynamicAction will provide analysis of Sojean’s marketing, merchandising and operational data. It will take inputs from cross-site data sources such as profitability impact, media waste, product availability, inventory management and customer purchase history to propose actions that reduce lost sales and drive time savings and revenue.
“We have chosen to work with eCommera because of their unprecedented approach to data and turning it into action. With DynamicAction, eCommera offers us a unique solution, this in addition to their expertise in eCommerce, will no doubt accelerate our performance,” concludes Sébastien Mejean, co-founder of Sojeans.
‘’DynamicAction is able to aggregate copious amounts of big data, achieving automatically what would take roughly 900 hours of analysis per week,’’ explains Hervé Fauvin, Managing Director of eCommera, France. “This type of time savings and cross-organizational insight will allow Sojeans to operate and market more efficiently across their European footprint.”
“Sojeans has continually pushed the envelope with customer personalisation and eCommerce innovations,” said Andrew McGregor, Chief Executive Officer of eCommera. “DynamicAction will enable this fashion forward European concept store to transform its customer experience and arrive at more astute business decisions, armed with data understanding that is cohesive, actionable and prioritised by profit.”
Sojeans joins a growing list of forward-thinking brands that have adopted the Decision Intelligence approach to commerce including Clarins, NUXE, T.M.Lewin and Brooks Brothers.
Created by two young entrepreneurs, Raphael Madar and Sébastien Mejean, Sojeans aims to offer its customers the widest selection of jeans possible. Sojeans includes more than 1,600 models of jeans from over 100 brands to meet the different style needs and budgets of its clients. Because finding the perfect jeans can often be a hassle, Sojeans offers the Soselect tool. In just four clicks and a few questions about the customer’s body and style, Sojeans offers a selection of three jeans adapted to individual taste and shape that can be tried at home with express delivery and free returns. The French start-up, created in 2013, was awarded the silver medal in the ‘Best Hope’ category by industry association, FEVAD (Federation eCommerce & Distance Selling).
eCommera is the leading provider of Decision-Intelligent Commerce and order management solutions to omni-channel retailers and brands. We ensure our clients can bypass the complexities and learning curves in this new age of retail.
Our SaaS solutions, combined with extensive retail expertise and unique methodologies, deliver the functionality, operational insight, direction and recommended actions business users require to sell more, operate efficiently and maximise profit at each stage of their omni-channel maturity.
Order management is developed by OrderDynamics, an eCommera Company, and integrates with a variety of commerce platforms.
eCommera supports more than 130 eCommerce sites for its customers across 31 countries. Customers include leading brands and retailers such as ASDA, Brooks Brothers, Clarins, Coty, FitFlop, Hamleys, House of Fraser, Jaeger, MATCHESFASHION.COM, REVOLVE clothing, Space NK and others.
For more information, please visit: www.ecommera.com