Country Meat, a leading wholesale family butcher and delicatessen in South Africa, has implemented an in-store product labelling solution from global information technology services company Episys, to improve the customer experience and ensure shoppers have the information they require at the point of need. Thanks to a cloud based system, Country Meat is able to roll out consistent and engaging labelling in all its stores in the region.
A recent study commissioned by the Soil Association found that 83% of UK consumers want clear information on how their food is produced, a message that is relevant around the world and is an issue Country Meat feels passionately about. Thanks to the Episys labelling system, customers in store can now get all the information they need about the products they are buying from source to store.
As a family run business close to local communities, Country Meat is also keen to pass on discounts from the supply chain to its customers and the flexibility and agility of the Episys system enables this.
Albert Louw, CEO of Country Meat, said: “We can buy the Episys solution from HoldiT at a one off price and receive continuous system updates while still maintaining control of our existing infrastructure. We are able to rapidly deploy specific marketing campaigns in store which are both cost effective and complement the brand.
Louw continued: “It’s important that Episys and HoldiT support our company ethos by providing our customers with the right product information and help them make informed choices about their family shopping, especially if they have specific dietary requirements.
“As a business established for over 30 years, we have worked hard to establish trust with our customer base and the Episys labelling solution is helping us maintain shopper loyalty by giving them confidence in our supply chain and importantly what they’re buying.”
Derek Buchanan, CEO of Episys, says: “We are delighted to be working with Country Meat as we share their passion for providing customers with the right level of product information when they need it. By working with our partner, HoldiT, and thanks to cloud computing, Country Meat is able to build on its years of excellent customer service through consistent labelling across its store estate.”
About Country Meat
We want to set a foundation for the highest standards in the market for the meat and deli industry, through forming a butcher group in the retail space that offers the full chain of production, delivery and presentation. We have a direct interest in providing the community in which we serve with a fair and exciting shopping experience.
We are a passionate group of companies run by family and friends with a unique set of business skills that helps us stay fresh and exciting. The products we sell are sourced from best possible suppliers all over South Africa with a unique focus on authenticity to ensure that it meets the highest standards of quality, freshness and seasonality which combines both modern-creative and traditional serving experience.
Founded in 1987, and always underpinned by client-led product development, Episys solutions are being used worldwide in over 20,000 locations to enable our clients to communicate their sales, brand and service messages to customers, employees and partners.
Major global retailers specify Episys solutions, enabling them to meet the needs of multiple stakeholders within the organization, including trading, operations, merchandising and compliance.
With the explosion in the use of technology by increasingly multi-channel retailers, Episys provides the communications hub that enables the integration of new and emerging technologies, including Interactive Kiosks, Multimedia, Electronic Signage, Website, Coupons, Geo-Positioning, Fly Vision, and Interactive Gesture-based Multimedia Screens.
Our solutions are proven to reduce costs and inefficiencies to deliver better service and an increase in sales and margin.
The Enterprise Communication Suite™ ensures all channels can be joined up and will always be consistent and accurate, using one simple and exciting product to create an effortless and cost effective experience.
Episys retail clients include The Home Depot, Sears Holdings Corporation, John Lewis Partnership, Marks & Spencer, Fortnum & Mason, B&Q, Sainsbury's, Waitrose, Pets at Home, Wm Morrison Supermarkets and Halfords.
About HOLDiT PTY LTD
HOLDiT was founded in 1987 by founder and current CEO Paul Woodley. When Mr Woodley was asked a simple question, he came up with a simple answer, that shortly became the simple solution… The HOLDiT Strip™. The Strip revolutionized the way price tickets were displayed on shelf edges and due to its simple, cost effective and aesthetic qualities, it soon dominated the retail sector.
The success of HOLDiT has been built on sound business principles of exceptional product quality, service excellence and an on-going commitment to finding the best solutions for their clients and meeting all their needs. With this passion and dedication to providing labeling solutions, HOLDiT Is constantly evolving and developing new innovative solutions for shelf edge labeling products.