Moda in Pelle, the ladies prestige footwear retailer, with over thirty stores in the UK, has seen a dramatic email revenue increase of 116%, year-on-year, since selecting Bronto Software as its email marketing platform provider. Through Bronto, Moda in Pelle is accessing and utilising data more efficiently, allowing it to deliver more targeted marketing and to improve customer communications.
Upon implementation of the Bronto system in May 2012, the shoe retailer saw an immediate improvement in deliverability and a corresponding 5% increase in open and click rates.
Moda in Pelle moved quickly to take advantage of many aspects of the feature-rich Bronto Marketing Platform and began to test and implement new ideas with each marketing campaign, leading to better results each month. For example, Moda in Pelle initiated an automated welcome series programme to engage new subscribers and in just two months, the revenue generated was far more than initially expected.
Jessica Lockwood, Online Marketing Manager, Moda in Pelle, said: “Switching our Email Service Provider to Bronto has given us the opportunity to advance our email marketing strategy, segment our customers and target them with relevant campaigns, which has really driven incremental revenue.”
Joe Colopy, CEO, Bronto Software, said: “We are delighted that Moda in Pelle has seen such a significant increase in revenue since implementation last year. The retailer wanted better visibility of their data, the ability to send targeted email campaigns and to improve efficiency, all of which we have delivered on a very timely scale. We look forward to continuing our work with Moda in Pelle in the future and further developing our working relationship.”
Moda in Pelle finished last year with a very strong AW12 performance, experiencing positive like for like figures overall for the year of +6% in retail. It opened five stores last year in the South East of England with a further four new stores opened already in the first half of 2013.
Stephen Sumner, Marketing and eCommerce Director, added: “The relationship between Bronto and Moda in Pelle is proving to be highly beneficial and one I am personally delighted with."