Channels -> Retail
Released: 11th July 2013
Publisher: Fieldworks Marketing
Halfords, the leading retailer of automotive and leisure products is revolutionising its in-store customer communications by implementing an integrated signage solution from global information technology services company Episys.
After reviewing the existing in-store systems, used across 467 stores in the UK and Ireland, Halfords saw an opportunity to both streamline communications through the introduction of a new format that better reflects the rapid pace demanded by current market conditions.
As a current user of the Episys solution, Halfords was able to build on this existing asset through the simple addition of complementary modules, which will provide the company with all of the capability it requires and much more in terms of design and ease of use.
The upgrade will deliver flexibility, improve operational efficiency and support the business’ multi-channel customer engagement strategy - enabling Halfords to scale up in order to handle major seasonal promotions as well as additional stores as required.
As a result, Halfords will no longer need to outsource label design and has enabled the majority of stores to print material locally - reducing the need for manual distribution of signage to stores dramatically.
In addition, Halfords will also be able to incorporate a wealth of new design features such as QR codes, barcodes, logos and colour to create more engaging shelf edge, peg end labels, promotional shelf talkers and A5 / A4 signage.
Joy Edwards, Business Process Consultant at Halfords, said, “By moving to the Episys solution we are able to build on our current system and seamlessly incorporate new technology that engages with our customers.
“The software allows us to create colour signage and to incorporate QR codes, which are crucial in providing information at the point of need. Our processes will be streamlined as all ticketing management will come straight from the support centre and be printed in-store.”
Derek Buchanan, CEO at Episys, said, “In an omni-channel world, Halfords is putting the customer first and our solution supports that goal. Our labeling and QR code functionality allows much more information to be available to the consumer in a clear, concise and timely manner which supports Halfords wider customer communication activities. Our new solutions will enable Halfords to respond quickly to changing consumer behaviour and contribute to seasonal campaigns and initiatives.”
Published by: IT Analysis Communications Ltd.
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