Choithrams, a leading Supermarket chain in the United Arab Emirates, has selected Episys, the global information technology solutions and services company, to provide a flexible and easy to use range of labelling solutions for six stores across Dubai.

The Episys Retail Enterprise Suite™ Phase One labelling system has been implemented across Umm Suqeim, Greens, Green Community, Silicon Oasis, Safa Park and Marina branches of Choithrams - all in the rapidly expanding Dubai retail market. The roll-out will extend to 23 further stores in early 2013. The Episys Retail Enterprise Suite™ Phase One gives Choithrams an easy-to-learn and easy-to-use solution that enables labels to be created and printed in minutes.

Mr Naresh Manshani, Head of Retail Operations at Choithrams, says, “We are very happy with what the Episys signage system can offer and some departments are already showing a significant increase in sales. The flexibility of the Episys solution will also allow us to produce better labels and signs so that our customers are well informed of what is available in-store. It gives us the flexibility to change signage with ease and speed.”

Choithrams, who are leaders in the fields of wholesaling, commodity brokerage, and manufacturing of edible items, will use the Episys Retail Enterprise Suite™ Phase One solution to generate greater customer awareness of products in-store and improve in-store communication.

Derek Buchanan, Chief Executive Officer at Episys, said “We are delighted to supply Choithrams stores with our solution and are excited about how much further the project is expected to grow in 2013.  I have recently been to visit some of the branches and have seen firsthand how our solution has provided the stores with an enhanced image and the possibility to make changes quickly and simply.”

The system is currently being used in the produce department but Choithrams are already planning on rolling out throughout other departments in the near future.

For more information please contact Johnny Steyn or Alyssa Drysdale at Fieldworks Marketing on +44 (0) 845 034 5602 or by email at johnny.steyn@fieldworksmarketing.co.uk or alyssa@fieldworksmarketing.co.uk

About Choithrams
The first Choithram Supermarket was established in the UAE over 30 years ago. Since then, many Choithrams have come up in convenient locations across the seven Emirates. With its unbeatably high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today.

True to its mission of absolute customer satisfaction, Choithrams provide the freshest fruit, vegetables and quality meats. A variety of wholesome seeded breads, light creamy cakes and croissants are baked in store every day. And the readymade chilled and hot meals are a great relief to a growing number of customers who are always on the go.

www.choithram.com

About Episys Limited
Episys is a global information technology solutions and services company to the retail, manufacturing, logistics, chemical, healthcare and public service sector industries. We provide expertise, products, services and support for signage, labeling and mobile systems.

Episys works with strategic business partners worldwide and with a range of leading technology manufacturers, enabling us to provide solutions to meet each unique business need - from integrated signage systems for major worldwide retailers to specialist labels for food manufacturing.

Episys retail clients include The Home Depot, Sears Holdings Corporation, John Lewis Partnership, Marks & Spencer, Fortnum & Mason, B&Q, Sainsbury's, Waitrose, Pets at Home, Wm Morrison Supermarkets, Halfords, Telstra and Jessops.

www.episys.com

Further Information

Fieldworks Marketing
Alyssa Drysdale
Account Manager
Email: alyssa@fieldworksmarketing.co.uk

Further information (external website)