Channels -> Retail
Released: 17th December 2012
Publisher: Berkeley PR
The world of marketing is spinning faster than ever. Developments in technology and improved access to customer data are providing marketers with exciting new opportunities, but also new challenges in terms of identifying and meeting the needs of an increasingly empowered, demanding and multi-channel customer base.
Performance marketing has a powerful role to play in addressing these challenges. Rewards-based, third party online marketing enables brands to reach out to wider and more targeted audiences, track the consumer journey and gather valuable data on buying behaviour and campaign success, as well as boost brand awareness and drive revenue, all at minimal cost.
To help marketers better integrate performance marketing into their campaigns for 2013, Dan Cohen, market unit leader at Tradedoubler, outlines his top trends for the New Year:
Overall, the use of performance marketing as an essential component of the overall marketing mix is growing. The latest research from the Internet Advertising Bureau (IAB) revealed that 61 per cent of advertisers plan to increase their investment in affiliate marketing in 2013, giving a huge vote of confidence in this most rewarding of marketing disciplines.
Published by: IT Analysis Communications Ltd.
T: +44 (0)190 888 0760 | F: +44 (0)190 888 0761