London, UK, 12 December 2012 – Reevoo, the cloud-based social commerce solutions provider, and eCircle, a Teradata company (NYSE:TDC) and Europe’s largest supplier of online marketing services, today announced they have signed a partnership agreement that will enable brands and retailers to improve the success of eCRM strategies by incorporating ratings and verified customer reviews into eMarketing campaigns.

The partnership will allow organisations that use both eCircle and Reevoo solutions to: 

• Include review requests within email marketing activities
• Offer a unified point of contact for consumers
• Receive a single email to engage them with CRM
• Review campaigns rather than multiple messages from the brand

The integration of Reevoo and eCircle’s solutions also offers brands the ability to better engage consumers with relevant content by embedding reviews and ratings directly into marketing messages, thus increasing click through rates and conversion, for a better return on investment. 

Explaining the agreement, Simon Bowker, Managing Director of eCircle UK says, “Reevoo’s social commerce suite helps generate trust and together we can enable our clients to add a new dimension to their email marketing and CRM campaigns.

We always look to provide the best in class solutions and, working with Reevoo, we can help our clients build long-term loyalty with their customers.  The combination of our technology, experience, and in-house expertise gives retailers the capability to personalise their communications according to individual interests, feedback, and region.”

Steve Hurn, CEO at Reevoo commented, “We are really excited to be partnering with a market leader, complementing their offering to brands and retailers.  This industry has experienced a substantial change in the way customers purchase, and forward-thinking companies are now implementing social commerce in all their marketing activities to attract, engage and retain customers.”

Media contacts
Eleanor Armitage
Hotwire PR, on behalf of Reevoo
020 7608 2500
eleanor.armitage@hotwirepr.com 

About Reevoo
Conversations about your brand are already taking place, shaping consumer opinions.  Reevoo (www.reevoo.com) enables you to join those conversations so you can attract, engage and retain more customers.  Our social commerce suite provides reviews, recommendations and community solutions that have an immediate impact on your bottom line, and turn feedback into insights that can guide your business.

More than 750,000,000 Reevoo-collected reviews and conversations are used every month across 90 countries.  Founded in 2005, Reevoo has pioneered a unique social commerce model that continues to deliver far better results than the industry standard for brands including Dixons, Ford Retail, Black & Decker, Kuoni, Orange, and Sony.

About eCircle
eCircle, a Teradata company, is one of the leading full-service digital marketing providers in Europe.  The company provides cloud-based solutions for email, mobile and social media marketing and offers opt-in lead generation and email media solutions.  Since 1999 eCircle has stood for innovative and efficient digital marketing for customer acquisition and retention.  The company became part of Teradata (NYSE:TDC) in 2012 and its digital marketing solutions are being integrated with Aprimo’s marketing automation offerings to create a global leader in Integrated Marketing Management.  The company has headquarters in Munich and additional locations across Europe, and global reach through the Teradata network of offices.  For more information please visit www.ecircle.com. 

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s leading analytic data solutions company focused on integrated data warehousing, big data analytics, and business applications.  Teradata's innovative products and services deliver data integration and business insight to empower organizations to achieve competitive advantage.  Visit www.teradata.com for details.

Further information (external website)