London, UK – April 17, 2014 – AppDynamics, the Application Intelligence leader for software-defined businesses, today announced new investments in and enhancements to its EMEA partner programme.
These include a tiered programme linked to partner performance and capability, investments in a new EMEA channel team and an improved deal registration programme to encourage closer collaboration and support on joint sales opportunities. The programme is one of the most generous in the industry, delivering predictability and consistency through guaranteed retained margins.
Partners are crucial to the overall success of AppDynamics as the APM industry continues to grow at a rapid pace. To support its increased focus on building a world-class partner channel in Europe, the company also announced the recent appointment of Mark Peet to the position of EMEA Alliances Director. Mark is a seasoned channel executive and joins AppDynamics from Symantec where he led that company's EMEA Alliances team. His key responsibility is to expand the partner business across EMEA, developing key alliances and solutions partners in each of the company’s major territories.
AppDynamics empowers today’s software-defined businesses with smart, adaptive tools to analyse and optimise digital business performance—in real-time and in production. The company’s Application Intelligence Platform provides the ability to proactively manage the most complex software environments through real-time monitoring and insights, and the ability to automate the resolution of problems. Everything from customer experience to revenue depends on business-critical applications performing at their highest levels. AppDynamics delivers real-time access to every aspect of application performance so businesses can anticipate problems, resolve them automatically, and make smarter, more certain business decisions. AppDynamics is positioned as a “Leader” in Gartner’s latest Magic Quadrant for APM and recently announced 175 percent year-over-year growth for its preceding fiscal year and an annualised bookings run-rate of more than $100 million in its fiscal fourth quarter.
Joe Sexton, president of worldwide field operations at AppDynamics, says: “Teaming up with companies that are at the epicentre of a rapidly expanding ecosystem for developing and maintaining today’s complex, highly distributed applications is an important focus at AppDynamics. That’s why we are committed to developing and maintaining world-class partner programs designed to deliver maximum benefits to our ecosystem of solution, IT services and technology partners. Our new investments in building our EMEA channel will support what continues to be a very exciting program for partners in the region. ”
Other program investments and enhancements include the provision of easy-to-consume training materials to partners so that they can quickly enable staff to deliver valuable advisory and integration services. AppDynamics has also introduced enhancements to the field sales compensation plans, providing incentives for sales teams to support partners on joint opportunities.
New solution providers recently joining the AppDynamics Partner Program in EMEA include NTT Europe, Mubaloo, DevOpsGuys, Ranger4 and Avenida. New partners in other regions include AHEAD, Applied Computer Solutions, Continuum Security Solutions, FusionStorm, Lumenate, Maryville Technologies, ShadowSoft, Trace3 and Vizuri.
Tweet this: @AppDynamics invests in EMEA partner program to help partners keep up with colossal customer demand
“AppDynamics gives unprecedented visibility into how applications perform in both production and development environments. We are excited to join the AppDynamics partner program and offer AppDynamics as part of our Managed Operations DevOps platform.” : Steve Thair, Co-Founder, DevOpsGuys
"Our technology collaboration with AppDynamics enables joint customers to seamlessly deploy AppDynamics agents for applications running on OpenShift, RedHat’s Platform-as-a-Service offering, delivering a more streamlined and efficient overall experience for end-users in both private and public cloud environments. As we go to market with AppDynamics, we expect the collaboration to further evolve with user requirements, while maintaining our focus on customer success." : Chris Morgan, Technical Director, OpenShift Partner Ecosystem, RedHat
“At Trace3 we are highly selective when it comes to choosing partners. Each partnership must add strategic value to our customers, including the reduction of complexity within IT infrastructure. Given this criteria, AppDynamics was a natural partner for Trace3 and has already become an integral part of the solutions we provide to our customers.” : Chad Cardenas, Chief Innovation Officer, Trace3
“We are happy to announce that AppDynamics Pro is now available for download in the Windows Azure Store. AppDynamics is a monitoring tool for distributed applications. Its ease of use and integration with Windows Azure make it an attractive option for large enterprises building new applications or migrating old ones to Windows Azure." : Karandeep Anand, Partner Group Manager, Microsoft
For more details about the AppDynamics Partner Program, read what Joe Sexton, president of worldwide field operations, has to say on the AppDynamics Blog.
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At AppDynamics, our Application Intelligence Platform helps today’s software-defined businesses proactively monitor, manage, and optimize the most complex software environments - all in real time, and all in production. AppDynamics works and partners with many of the world’s most innovative companies including: AMICA Insurance, Expedia, StubHub and TiVo.
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