In recognition of its innovative programs to support partners, Siemens Enterprise Communications today announced it has been named to CRN's 2013 Partner Program Guide and awarded a 5-Star Partner rating for the fourth time. The 5-Star Partner Program rating recognizes an elite subset of CRN Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The CRN Partner Program Guide is the definitive listing of manufacturers and software publishers that service solution providers or provide products to the IT Channel.
"The companies listed in CRN's 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today," said Kelley Damore, Senior Vice President and Editorial Director, for UBM Tech Channel's CRN. "The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership."
The list methodology is based on objective criteria that takes into account each vendor's investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and communication. Vendors are assessed using information provided in their completed applications.
Over the past year, Siemens Enterprise Communications Go Forward! Partner Program has been enhanced by new and innovative resources to enable partners to more effectively, efficiently and economically develop qualified leads. One example is MarketingCONNECT, a program that enables partners to utilize packaged marketing services provided by pre-approved vendors familiar with the value of Siemens Enterprise Communications' solutions. Partners work directly with vendors to generate leads and improve sales efficiency with professional training. Services are funded by automated payments taken directly from the partners' accrued marketing funds. MarketingCONNECT complements the many web-based marketing tools offered by Digital Channel, Siemens Enterprise Communications' ground-breaking online marketing automation tool, which has doubled the number of pre-packaged marketing campaigns and increased partner utilization by 30%.
"We are honored to again be named a 5-Star Partner Program by CRN," said Chris Hummel, Chief Commercial Officer for Siemens Enterprise Communications. "Siemens Enterprise Communications is committed to continually deliver products and services that will enable our channel partners to stay profitable and remain ahead of their industry competition."
The 2013 Partner Programs Guide and 5-Star Partners listing are currently featured on CRN.com.