Virgin Media Business is bulking up its channel team by 25 per cent before the end of the year as part of an overall strategy to expand and grow the reseller arm of the business. Since launching as Virgin Media Business three years ago, the reseller part of the company has seen year-on-year growth. Business demand for data, on-going public sector reform and a strategy for growth has led to the creation of the new roles.

The current reseller team comprises of approximately 44 members of staff split across sales, support and regional leads. The investment in staff will see a new regional lead installed to oversee the company’s activities in the midlands. Nine more sales staff will be hired to meet live opportunities and deal with predicted customer interest. As part of the growth plan, the current regional lead in Northern Ireland will expand their remit to cover the Republic of Ireland.

Jason King, head of business partners at Virgin Media Business, said: “We set ourselves some tough targets when we started out three years ago. The additions to the team are a testament to how hard we’ve worked, and how ambitious we are about the future.

“We like to get as close to our customers and partners as possible. The only way we can do that is by having the staff in place to deal with opportunities as they arise, and strike up the personal relationships we pride ourselves on. There’s huge scope for us to further develop our data centre proposition as well as our Voice & Data offerings in particular, and the new recruits will help us to do this.”

Virgin Media Business also recently announced it’s giving small resellers and local dealers even more support with the creation of two new Strategic Alliance partners in the North and South of the UK. The new partners will make it even easier for resellers to get their hands on Virgin Media Business’ range of data products and services, whilst making sure they have the support to deliver the best service possible to customers.

In the last quarter, Virgin Media Business continued to be a key driver of Group revenue growth. Revenue in the quarter was up 9.5% [£168.6m], driven by 20% growth in data, and represents 44% of total group revenue growth.

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