22 March 2013, Bangor, UK La Tasca, the UK wide Spanish tapas bar and kitchen, has consolidated its position in the casual dining arena, by introducing a bespoke online gift voucher system to its eCommerce site, with the help of Gift Voucher Solutions and SecureTrading, the UK’s leading independent payment processor.
The web solution uses SecureTrading’s reliable secure payment gateway and Gift Voucher Solutions’ software system, providing a web shop, with a Level 1 PCI DSS compliant integrated online payments system, personalised eVoucher mail tool and automated luxury printing service.
The offering incorporates monetary vouchers as well as ‘Gift Experience’ vouchers, such as Spanish Cocktail Experience and Personal Paella Chef Experience, for current customers and their friends and families.
Gift Voucher Solutions has enabled La Tasca to embrace digital media and enhance its target audience and customer experience. SecureTrading provided PCI compliant secure card processing and a highly stable platform that can process high level transactions.
Rick Houston, Area Manager for La Tasca Scotland, said: “Both SecureTrading and Gift Voucher Solutions have played a big part in La Tasca’s online presence, making it easier for the consumer to purchase goods and associate themselves with the brand. Since rolling out this offering, we have seen an instant return on investment, for both the business and the customer. Sales profits have risen by 50% and customers no longer have to go in store to purchase the vouchers, they simply purchase online and print instantly to post or email them straight away to their chosen recipient.“
Houston continues: “We chose to partner with Gift Voucher Solutions because of its immediate commitment to and efficiency in turning the project around. Integrating with SecureTrading’s payment gateway was very quick and simple, with little administration, enabling secure and compliant payments to be made by consumers online.”
Since launching the gift voucher solution, La Tasca has reaped the benefits with cost savings through reconciliation, minimising printing and labour costs. The solution is set up for future campaigns, as the company looks to run different experiences through seasonable holidays. Transaction completion time is also much more efficient.
The success of the project has outgrown La Tasca’s expectations, as the business sees its sales figures double via promotion on social media channels, putting it well on its way to reaching its annual targets.
Dawn Anderson, Managing Director of Gift Voucher Solutions, said: “As a £5 billion revenue channel in the UK, gift vouchers are vital to many businesses. However, they are a high-risk product and it’s important that businesses and websites meet bank compliance and credit card security standards. In the current economic climate it makes good sense for businesses to sell direct, take payments direct and keep the relationship with their own customers. Gift Voucher Solutions charges a fixed annual free for its Software-as-a-Service (SaaS) and, combined with SecureTrading’s industry leading rates, provides La Tasca with an extremely effective and affordable way of embracing technology.”
Justin Fraser, Sales and Marketing Director Europe at SecureTrading, said: “Merchants require additional authorisation from their acquiring bank to process ‘cardholder not present’ transactions for gift vouchers, because of the high risk of fraud and chargebacks. By working with Gift Voucher Solutions, we can remove that headache for merchants. We are delighted to be working in partnership to help La Tasca extend its multi-channel offering, allowing the company to further engage with its customers in a secure and reliable means.”
La Tasca also offers online gift vouchers throughout its subsidiary businesses, Fiesta Nights and La Vina. To continue its expansion in the casual dining industry, La Tasca is also looking to sell gift vouchers through other channels such as mobile and social media, as well as incorporating a retail aspect to the site.
About La Tasca
La Tasca Kitchen's 42 UK restaurants give tapas enthusiasts the chance to sample a true taste of Spain, alongside an exclusive range of quality Spanish wines and exciting classic cocktails. The menu, which was designed in house by acclaimed executive chef, Antonio Bennett, includes 18 additional gluten free dishes and a host of vegetarian choices, ensuring it caters for everybody, all containing fresh ingredients sourced from Spanish suppliers.
About Gift Voucher Solutions
Gift Voucher Solutions provide the very best online SaaS gift voucher solutions for the luxury hotel & restaurant sectors. The online system maximises direct sales opportunities and integrates easily into existing websites, providing an effective way for businesses to sell gifts & vouchers online.
For more information visit www.giftvouchersolutions.com
Gift Voucher Solutions
0845 833 5592
SecureTrading is the UK's leading independent Payment Services Group, each year processing billions of pounds worth of transactions across multiple currencies and territories. Leading retail, telecommunications, gaming, education and social companies trust SecureTrading to handle their payments every day.
SecureTrading’s independence means it works with a range of global acquirers and helps merchants open new markets and revenue streams. SecureTrading’s patented business process supports Dynamic Currency Conversion (‘DCC’), as well as dozens of alternative payment methods and fund transfer solutions.
SecureTrading also has the most comprehensive suite of counter-fraud services which significantly reduce the threat of online fraud to businesses. Building on its core services of 3-D Secure, CVV2 and AVS, SecureTrading also provides ST ReD, a managed service delivered through an expert team of experienced risk analysts, SecureTrading Fraud Score enabling IP checking, and SecureTrading Identity Check which enables full KYC checks.
SecureTrading’s unrivalled standing in the payments industry enables it to work with governments to help them define online payment regulation both in Europe and the US.
For more information please visit: www.securetrading.com