Channels -> Online
Released: 21st March 2013
London, UK – 21st March 2013 - Ahead of the launch of new Top Level Domains (TLDs), NetNames, the online brand protection and domain name management specialist, has today announced that its platform has been certified to start accepting applications for trademarks which can be registered with the Trademark Clearing House (TMCH). The TMCH will be operated by Deloitte and ensures that brand owners will be notified if a TLD request infringes on a registered trademark.
Following the release of TMCH API documentation, NetNames has completed and tested its systems to ensure that it integrates fully with the TMCH. NetNames is now able to start accepting registrations for trademarks to be lodged with the TMCH when it officially launches on Tuesday 26th March. Registering trademarks will ensure that brands can protect their online presence by being updated on any potential domain name infringements that will damage the brand as well as taking advantage of the Sunrise period for the registration of any domain names that match their trademarks.
Ben Anderson, head of new gTLDs at NetNames, comments, “The internet is about to be reset. From the 23rd of April, up to 20 new gTLDs will be delegated per week meaning that there could be up to 800 million new domains available in the market."
This new age of the internet will mean that many brands need to rethink existing domain name strategies and start preparing by asking the following questions.
Anderson continues, “Those brands that think ahead and take precautionary steps to protect their trademarks and intellectual property, will be the ones to truly benefit from the introduction of gTLDs and the opportunities that they offer to improve the company’s online presence.”
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Published by: IT Analysis Communications Ltd.
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