Channels -> ISV
Released: 24th April 2013
Infosecurity Europe 2013, Earls Court, London – April 24, 2013 – When DDoS (Distributed Denial of Service) attacks hit, organizations are thrown into crisis mode. From the IT department to call centers, to the boardroom and beyond, it’s all hands on deck until the danger passes. In February 2013, Neustar, a trusted, neutral provider of real-time information and analysis, surveyed 704 IT professionals across North America and Europe to understand how companies are managing the crisis around DDoS attacks and measuring the impact on their businesses.
Among the key findings from the survey, 35% of organizations experienced a disruptive DDoS attack in 2012. Of those surveyed, a staggering 39% of retailers and 41% of ecommerce businesses experienced an attack last year. Additionally, more than a quarter of respondents (26%) indicated a DDoS outage could cost between $50-100k per hour, further showcasing the need for a strategy around DDoS protection and mitigation.
“Preparation is key: The consequences of being unprepared to mitigate a DDoS attack can be crippling to businesses,” said Alex Berry, Senior Vice President, Enterprise Services, Neustar. “It isn’t just about possible revenue loss – it’s about erosion in trust, brand value and reputation.”
Additional survey findings include:
As DDoS attacks continue to become both more frequent and complex, it’s important that organizations adopt the right mix of people, processes and technologies to fight these attacks and quickly eliminate downtime. A critical aspect in getting this right is ensuring resources are in place to both monitor and mitigate. The survey found a 10% increase year-to-year in the use of firewalls, switches and routers as defensive mechanisms, but the reality is that these means can compound the effects of DDoS attacks by bottlenecking the traffic.
According to Christian A. Christiansen, Chris Liebert and Charles J. Kolodgy of IDC Research, in a February 2013 report, entitled The Business Value of Hybrid Cloud-based Compromise Intelligence Monitoring and Threat Mitigation, “Given the complex nature of today's threats, enterprises can achieve a strategic advantage by employing a new layer of security that is services based. Cloud-based services are an important aspect of this approach to security and provide always-on monitoring without the added expense of buying and maintaining on-premise equipment.”
Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz
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Published by: electronicdawn Ltd.