Channels -> Distribution
Published: June 2010
Whether it is selling books, groceries, gadgets or tickets, the volume of orders being taken online continues to grow. Ensuring that customers receive a prompt and personal experience, whilst remaining assured about security, is essential to the ongoing success of online retail. One of the key challenges for retailers is the management of the applications that provide up-to-date information about what's on offer to customers and handle their orders-especially when there are peaks in demand.
This paper discusses how online retailers can better prepare their applications for a future of increasing, but often irregular, demand. It should be of interest to those tasked with managing online retail applications and those that manage the revenue streams that rely on them. Executive summary
The rapid growth of online retail puts the applications that drive retail websites under stress, especially at times of peak load, when poor performance can lead to frustrated customers and lost orders. It is also necessary to make sure customers are confident about security and that they receive a service customized to their needs when possible. Application delivery controllers can enable an optimized, secure and personal online retail experience for all.
Offering an unreliable or sub-optimal online service is not an option in the 21st century. However, performance and availability are only the start. Those organizations that compete best in the long term will be those with a reputation for secure trading and providing their customers with a personal experience that can exceed that achievable on the high street.
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Published by: IT Analysis Communications Ltd.
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