SAS UK & Ireland has announced a three-year channel strategy to extend its big data analytics footprint in the countries. By focusing on partner channel development, SAS will be stepping up to meet market demand for analytics that can assist organisations realise revenue from big data.
According to a recent combined SAS and e-skills UK report, the market for big data analytics is expected to double in the next three years as companies – large and small - require greater insight for effective business decisions. These decisions could deliver revenue through strengthening customer relations, identifying cost-saving operational efficiencies or actively addressing threats such as fraud and mitigating risk.
Working with a range of partners, SAS has two central aims for its channel strategy:
- Grow its industry-specific solutions footprint. SAS industry solutions, such as fraud frameworks for financial organisations or demand forecasting for retail, can be offered as a complete analytics platform in partnership with system integrators (SIs).
- Extend the use of big data analytics into more small and medium businesses. Through a combination of function focused and entry-level analytics solutions, and cloud/outsourced service provision, SAS and its channel network will be able to offer organisations a scalable way to realise data’s revenue potential.
Richard Bradbury, SAS UK & Ireland Alliance Director, comments: “Analysing data and finding insight and incremental value from it is becoming increasingly critical to business success and many more companies are looking to utilise their data assets. However, many are holding back because analytics skills are at a premium and knowing where, or how, to start is not always clear. For these organisations, it is the broad bandwidth and skills that SAS and its partners offer that can help them get going or enhance the steps they have already taken to get answers from their data.”
SAS UK & Ireland’s VARs will be focused on using the power of SAS® Visual Analytics to assist small and medium sized businesses starting to understand the value of the data available internally and externally. It’s the most successful SAS product on the market because it allows organisations of any size to get visual answers in seconds.
Another key solution for VARs will be ANSWERS from SAS. This allows organisations to outsource analytics to SAS so they can get access to insights from their data without investment in skills or technology.
The extension to its partner business by SAS UK & Ireland is announced on the back of continued growth in its direct business, where revenue grew around nine per cent in the tough economic conditions prevalent last year. It is also being developed through SAS UK & Ireland’s existing partner base - SIs such as IBM, Accenture, Deloitte, PWC and Ernst & Young; VARs such as Arrow and SCC; and technical and vertical partners including Oracle and SAP.