Independent digital media planning and buying agency, agenda21, is putting online brand safety at the heart of its service after selecting Project Sunblock to provide its content verification platform. agenda21 is deploying Project Sunblock to ensure digital advertising does not appear within content deemed inappropriate and help clients reap the maximum benefits from their advertising spend.
Project Sunblock recognises 11 languages natively, with offices in North America, the UK, and Germany, and is designed to protect brands online from appearing on compromising websites. The company has achieved ABC accreditation, responding to changes in client defined inappropriate content in under a minute. The platform is designed to protect brands online and is the product of the online advertising buying process becoming increasingly automated.
agenda21 will begin using Project Sunblock’s platform for its clients, which include Jurys Inn, Total Jobs and Specialist Holiday Group (SHG).
Pete Robins, managing partner at agenda21 explains: “agenda21 takes the issue of protecting our clients from inappropriate placement very seriously. In the last two weeks we have contacted all our major buying points to ask how they will be taking steps to minimise inappropriate placement as part of our on-going activities with them. From today, all our bought media will be monitored via a content verification technology. We have assessed the market and believe that Project Sunblock best meets our needs.”
Duncan Trigg, chief executive officer at Project Sunblock, said: “Media buying agencies are increasingly looking for a competitive advantage. We believe the results and insights we can deliver our customers is just the kind of thing that will help them to stand out from the crowd. We’re the most effective way of ensuring online advertising and brands do not appear in places where they should not. agenda21 will be stealing a march on their competitors by including a content verification function within their overall package.”
About Project Sunblock
Project Sunblock is a leading brand protection solution, developed to protect brands that advertise on the internet. Providing content verification solutions in 11 languages, the company has achieved accreditation from the Audit Bureau of Circulations (ABC) and is recognised as the only tool able to react to real time changes in page content. By using IBM’s global filter database, which analyses 150 million URLs per month, Project Sunblock helps brands such as Microsoft Advertising mitigate the risk of their advertising appearing on inappropriate websites.
Project Sunblock is headquartered in the UK, with offices in the Unites States and Canada. For more information please visit Project Sunblock’s website
agenda21 is an independent digital media agency founded in 2005 by three partners, Nick Suckley, Pete Robins and Rhys Williams. Based in London’s Soho, the agency combines data with forensic analysis, smart insight, creativity and practical application. This delivers measurable marketing performance gains for clients including Epson, Totaljobs Group, Jurys Inn, Prudential, SHG and DFDS Seaways.
For further information, please contact
Joanna Burton Marketing Communications Director
020 7036 0700