Kaspersky Lab is the most popular vendor partner for channel firms in EMEA, according to the 2013 Candefero Benchmark Survey. Compiled by industry analysts Canalys, the results reflect the views of around 6,000 channel firms worldwide.
The 2013 survey, published in a Canalys report in February, confirms that Kaspersky Lab has established itself as a leader in end-point security and scores highly among senior channel executives for its training and technical support and the quality of its new 2013 product line.
“We are delighted with this recognition,” says Andrew Lintell, Vice President, Channel Europe, Kaspersky Lab said: “We believe in building long-term, collaborative relationships with our partners, underpinned by the highest quality training, technical support and incentive programmes. It is wonderful to see that this is valued and appreciated by our partners across EMEA.”
Kaspersky Lab recently launched a new rewards programme for European channel partners. Individual sales professionals and their firms can collect points towards a range of prizes, including tickets to leading sporting events, Kaspersky Academy driving experiences, Ferrari Formula One days and a tour of Ferrari’s Maranello factory. There are two program levels available: the High Performance Club for larger Platinum and Gold members and Kaspersky Points+ for the smaller Silver and Registered Partners.
Larger partners can compete for the ultimate prize of a hosted and branded Ferrari day to which they can invite their customers; while smaller firms can accrue credit points towards a range of luxury goods. Points are awarded for every stage of the new business cycle, including lead registration and training and the scheme is open to both individual sales people and their employers.
For more information about Kaspersky Lab’s channel incentive program, please visit: http://www.kasperskypartners.eu/