Business Issues -> Security & Risk
Released: 4th March 2013
London, UK – March 4, 2013 - VASCO Data Security International, Inc. (Nasdaq: VDSI) (www.vasco.com), a leading software security company specialising in strong authentication products and services has launched an enhanced version of its MYDIGIPASS.COM authentication platform for consumers with a more attractive design, additional innovative features and a new go-to-market strategy.
MYDIGIPASS.COM is VASCO’s hosted consumer authentication platform in the cloud. The platform combines high-level security with ultimate user convenience. Website owners can integrate strong authentication using DIGIPASS® one-time passwords to secure access to their services and content. Consumers can download a free DIGIPASS to securely log on to tens of thousands of B-to-B and B-to-C web applications through MYDIGIPASS.COM. MYDIGIPASS.COM facilitates password management and enables end-users to manage their online credentials in one trusted place.
Technological innovations and revamped design
The new release of the MYDIGIPASS.COM authentication platform boasts an even more consumer friendly and attractive lay out and a tweaked sign up process. The activation process has been improved based on user feedback to simplify account creation. Furthermore, VASCO has introduced a password vault, enabling consumers to store all their passwords in an encrypted manner instead of having to write them down or keep them in a spread sheet or Word doc. Passwords will be securely stored and can only be accessed using the combination of the consumer’s PIN and his one-time password generated by DIGIPASS.
Additionally, VASCO has introduced the concept of localised and branded launch pads. It will become the preferred way of communicating with the consumer for VASCO, ASPs and banks. Thanks to branding and localisation it will be possible to offer end-users pre-defined launch pads based on their country, bank, employer, internet preferences and more.
Furthermore, VASCO has perfected the login flow for the MYDIGIPASS.COM mobile app. With the refined flow, consumers can log on to the platform directly from the MDP mobile app on their smart phone or tablet by simply entering their PIN code. In the background, MYDIGIPASS.COM will generate a one-time password based upon the user’s unique PIN code and user name. Consumers can log on to MYDIGIPASS.COM from their laptop, PC or tablet by scanning a QR code with the DIGIPASS for Mobile application in order to get easy and instant access to every application that resides on the platform.
Based on market demand, VASCO will continue to extend its offering in the near future using its longstanding expertise with services such as transaction signing, document signing and time stamping, user profiling and analysis and reporting.
Three-pronged go-to-market approach
In order to further contribute to MYDIGIPASS.COM’s success story and to attract consumers, VASCO has fine-tuned its go-to-market strategy. The company will follow a 3-pronged approach focusing on three different target groups.
The first approach focuses on financial institutions and organisations through VASCO’s DIGIPASS+ program. DIGIPASS+ represents a second DIGIPASS profile, which is embedded within the bank’s hard or software DIGIPASS authenticators. The first DIGIPASS profile will be used to secure the bank’s online transactions. The second profile can then be used for third-party applications on the organisation’s branded MYDIGIPASS.COM platform. Organisations that join VASCO’s DIGIPASS+ program differentiate themselves by delivering an extra service to their account holders by bringing banking level security to their customers’ favorite websites. Furthermore, they can create an additional revenue stream by attracting customers to join the DIGIPASS+ program. Banks that join the program will receive a 20% fee commission.
The second approach is directed towards the application service providers (ASPs) and website owners in general. VASCO will boost its actions regarding ASPs via a dedicated MYDIGIPASS.COM sales team. ASPs or website owners who sign up their customers on the MYDIGIPASS.COM platform will also receive a commission.
With the third approach VASCO will focus directly on the consumer market. The company is currently developing numerous marketing actions that will push consumers towards MYDIGIPASS.COM.
“This new release of MYDIGIPASS.COM is an important next step in the maturing of our authentication platform,” states T. Kendall Hunt, VASCO’s Chairman and CEO. “As a security company, we want to provide a services offering with an excellent balance between security and e user convenience. With this new release, we have incorporated feedback from customers and consumers in order to achieve our goal of enhancing the overall user experience of our MYDIGIPASS.COM platform. Furthermore, this new release continues to extend our services offering with new innovations such as password vaults and personalised and branded launch pads to turn MYDIGIPASS.COM in the authentication platform of choice for ASPs, banks and consumers alike.”
VASCO is a leading supplier of strong authentication and e-signature solutions and services specializing in Internet Security applications and transactions. VASCO has positioned itself as global software company for Internet Security serving a customer base of approximately 10,000 companies in more than 100 countries, including over 1,700 international financial institutions. VASCO’s prime markets are the financial sector, enterprise security, e-commerce and e-government.
Forward Looking Statements:
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. These forward-looking statements (1) are identified by use of terms and phrases such as “expect”, “believe”, “will”, “anticipate”, “emerging”, “intend”, “plan”, “could”, “may”, “estimate”, “should”, “objective” and “goal”, “possible”, “potential”, and similar words and expressions, but such words and phrases are not the exclusive means of identifying them, and (2) are subject to risks and uncertainties and represent our present expectations or beliefs concerning future events. VASCO cautions that the forward-looking statements are qualified by important factors that could cause actual results to differ materially from those in the forward-looking statements. These risks, uncertainties and other factors have been described in greater detail in the Annual Report on Form 10-K for the fiscal year ended December 31, 2011 filed with the Securities and Exchange Commission and include, but are not limited to, (a) risks of general market conditions, including currency fluctuations and the uncertainties in world economic and financial markets, (b) risks inherent to the computer and network security industry, including rapidly changing technology, evolving industry standards, increasing numbers of patent infringement claims, changes in customer requirements, price competitive bidding, and changing government regulations, and (c) risks specific to VASCO, including, demand for our products and services, competition from more established firms and others, pressures on price levels and our historical dependence on relatively few products, certain suppliers and certain key customers. Reference is made to VASCO's public filings with the U.S. Securities and Exchange Commission for further information regarding VASCO and its operations.
This document may contain trademarks of VASCO Data Security International, Inc. and its subsidiaries, including VASCO, the VASCO “V” design, DIGIPASS, VACMAN, aXsGUARD and IDENTIKEY
Published by: IT Analysis Communications Ltd.
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