Business Issues -> Security & Risk
Released: 27th February 2013
Publisher: Project Sunblock
Project Sunblock, a leading content verification company, has today announced it will be expanding its European operations into mainland Europe by opening a Berlin office. The company, which is seven years old, is adding Germany to its global network of offices to meet the growing demand for wishing to remain secure online whilst carrying out advertising campaigns.
Its core offering of real time brand safety has achieved ABC accreditation, with the fastest response to changes in client defined inappropriate content, responding in under one minute. Project Sunblock, an Anglo-Canadian company offer content verification solutions natively across 11 languages, Currently, products designed to protect brands online from appearing on compromising websites are only available in English, Japanese, French, German, Dutch, Portuguese, Italian or Spanish with Project Sunblock additionally offering Korean, Polish, Russian, Hebrew and Arabic allowing organisations look to protect their brands on a global scale. The new offices in Germany are designed to help the company expand further into Central European markets.
Duncan Trigg, chief executive officer at Project Sunblock, said: “The European market is a key area of growth for Project Sunblock, where we are already servicing clients in over ten countries. The opening of our Berlin office establishes us in the heart of the continent and within the largest continental market where we have already made significant inroads into providing the best brand protection solution possible for advertisers. This is the first of several global office openings that we will be making in 2013, in line with increasing demand for our leading technology platform.”
Dr Marcus Thiele, director for Germany at Project Sunblock, said: “Having worked in the online advertising industry for over 15 years now, I was deeply impressed by the unique abilities of Project Sunblock's innovative technology. I am very glad to join the Company and do believe we are in a great position to help companies in Germany bolster their brand protection and ensure they optimise their online advertising spend. We already have offices in Canada, the USA and the UK, so setting up an operation in Germany, which has an advertising market worth €6 billion, is the logical step in growing our business in key European markets.”
About Project Sunblock
Project Sunblock is a leading brand protection solution, developed to protect brands that advertise on the internet. Providing content verification solutions in 11 languages, the company has achieved accreditation from the Audit Bureau of Circulations (ABC) and is recognised as the only tool able to react to real time changes in page content. By using IBM’s global filter database, which analyses 150 million URLs per month, Project Sunblock helps brands such as Microsoft Advertising mitigate the risk of their advertising appearing on inappropriate websites.
Project Sunblock is headquartered in the UK, with offices in the Unites States and Canada. For more information please visit Project Sunblock’s website
Published by: IT Analysis Communications Ltd.
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