Business Issues -> Security & Risk
Released: 7th December 2012
Publisher: Kaspersky Lab
The Kaspersky Lab brand remains a top choice for the second year running according to the Global IT Security Risks Survey, conducted by B2B International on behalf of Kaspersky Lab.
The research revealed that 16% of senior IT professionals from companies all around the world rate Kaspersky Lab as the top anti-malware brand, a higher percentage than any of the brands competitors.*
Based on B2B’s brand funnel analysis, weighted by country size, Kaspersky Lab sits in fourth place for brand awareness among global IT security vendors, but ranks second in terms of brand efficiency. Companies who use Kaspersky Lab corporate products also feel more confident that they are protected against future IT threats, indicating a confidence level 3 per cent higher than the average.
The Global IT Security Risks survey explored the views of IT professionals on the major IT security issues facing companies of all sizes across the globe. More than 3,300 senior IT professionals from 22 countries took part in the research, all of whom play a key role in their firm’s IT security policy and have a good understanding of general business needs.
The full report can be found here and links to Kaspersky’s security solutions below.
* Based on the question: Please indicate the brand of anti-malware software you consider to be the best choice – one which you would recommend to other people.
Published by: IT Analysis Communications Ltd.
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