Effective business analytics, using mixed data sources, is of critical importance to today's businesses. Old-style reporting tools are no longer capable of providing the support a business requires; tools that can only work against data in single, formal stores are too constraining. An open approach is required that can take data from any source and allow a business person to carry out analysis in an intuitive and effective manner, without the active involvement in that process of the IT team. IT's role is to advise on what options are available; the business' role is to ensure that the options provided will offer the means to meet the business' desired outcomes.
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