San Francisco, CA / Singapore / Hamburg, January 16, 2013 – Smaato, the leading mobile RTB ad exchange and ad optimization platform for fast-growing application developers, has been awarded a 2013 Mobility Award for Mobile Advertising as Best Mobile Ad Network by MobileTrax, a leading mobile and wireless industry analyst firm, at CES in Las Vegas.
The 2013 Mobility Awards were selected by 61 industry-leading press and analysts who cover the mobile and wireless market. They recognize the mobile computing and wireless data communications products and services that have had the greatest impact on the industry in the last year. With the launch of its real-time bidding (RTB) platform in June 2012, Smaato has demonstrated the benefit of its 7 years of experience in the sector, and with this, guaranteed easy demand side platform (DSP) integration through its connections to 40 DSPs and more than 90 ad networks.
“The Mobility awards have honored the brightest innovators in mobile computing and wireless data communications products and services for the past 17 years, “ said J. Gerry Purdy, Ph.D., principal analyst with MobileTrax, LLC. “Again, this year there was stiff competition for the Mobile Ad Networks category and we congratulate Smaato for standing out in the market with its RTB exchange offering.”
Ragnar Kruse, CEO and co-founder, Smaato, said “Winning this award is a real achievement in such a crowded mobile advertising market. Smaato’s recognition of its global leadership and Real time Bidding (RTB) expertise is a validation for our strong technology investment and global focus.”