Business Issues -> Quality
By: Peter Abrahams, Practice Leader - Accessibility and Usability, Bloor Research
Published: 24th May 2012
Copyright Bloor Research © 2012
Too many creators of content only worry about how fast they can create the content rather than worrying about how easy the user will find it to absorb the content.
I came to this conclusion after being asked to complete an online survey. The survey was being run by a major public opinion company and was about my views on the facilities available to me to play my favourite sport, squash.
The questionnaire started OK with some general questions and then went into a series of specific questions relating to facilities, access, friendliness etc. After five minutes I begun to wonder how much longer it would go on so I looked at the per cent complete and it said 50%. I had hoped I was more than 50% complete but having got that far I decided to persevere. I filled in two more rounds and looked again and the per cent complete was still 50% at which point I stopped.
I write about usability and accessibility so I felt I could not just forget this so I found a contact us button on the survey and complained. The good news was that I got an answer the same day so plus points for the organisation. The bad news was the reason that the complete per cent did not move is that I was answering the questions relevant to my sport which were part of a bigger survey relating to many sports. This meant that the per cent complete was meaningless, I was probably more than 90% complete, but I did not have the time or the inclination to try and finish the questionnaire.
The problem was that they had thought creator and not user and the result was that I, and probably many other people, aborted the process and the survey results were less useful than they could have been.
Many years ago when I first started writing business reports I went on a course. I do not remember much about it except the adage 'think reader not writer'. Later I learnt that Shaw ended a letter to a friend 'Sorry this letter is so long but I did not have time to write a shorter one'.
I have updated the sentiment to 'Think user not creator' and I hope the reasons are obvious, they include:
So please, whenever you create a digital artifact, web site, mobile app, on-line document or even a blog, like this one, please 'Think user not yourself'. Conversely if you are a user of a digital artifact and it is clear that the creator thought of themselves rather than you tell them.
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Published by: electronicdawn Ltd.