Clash-Media, the customer lead generation specialist, has announced the appointment of Clive Baker as its new Chief Technology Officer. In this new position he will be responsible for Clash-Media's bespoke end-to-end Managed Data Service and will also consolidate Clash-Media's global technology resources to ensure optimised quality for end users, in any international market. The expansion to the company follows a succession of high-profile appointments including Chief Operations Officer, Gavin Stirrat, and UK Managing Director, Kevin Rice.

Clive Baker has over 13 years experience in Digital Media Services and joins Clash-Media from Endava, an IT services company which designs, implements and manages business-critical systems and digital services, such as Data Management and Performance Monitoring. As Head of Digital Media Services, he was responsible for implementing new strategies for the delivery and maintenance of high profile sporting websites. During this time, Endava acquired IMG Digital, part of one of the world's biggest and most diversified sports, entertainment and media companies, for which Clive Baker held overall technical responsibility. Prior to this he was a Technical Director for Digital Media at Discovery Networks International, which operates of one of the most extensive international television businesses in the media industry.

Simon Wajcenberg, CEO of Clash-Media, commented: "Clash-Media is committed to providing successful performance-based marketing techniques and it is the continued development of our technology that enables us to keep optimising ROI. By bringing experienced individuals like Clive on board, we can deliver even more impressive sales results, through an even more transparent and fully managed process and implement a scalable framework designed to cope with company expansion."

Clive Baker, Chief Technology Officer, Clash-Media, added: "Through industry-leading technology Clash-Media has very quickly become a fully managed and completely transparent service. As a global company, Clash-Media has the resources to deliver simultaneous national and international OLG campaigns and my role is to further improve data quality for the end user by consolidating these existing resources. The key to a successful campaign is optimising all the information available and through bespoke evaluative data services clients can have information about every lead generated at their fingertips. It is this depth of visibility that helps ensure the delivery of high-quality prospective customers."

Clash-Media delivers a global and fully transparent Online Lead Generation service that connects advertisers with consumers. It is a full-circle data solution that collects and manages customer data for its clients, producing qualified leads in line with advertisers' exact specifications to deliver an optimised return on investment. Clash-Media provides its clients with a centralised managed service to support any lead generation campaign. It has established a wide global network of partners that enables it to operate in any market around the world, and its quality control processes and technologies maintain the highest standard of lead generation.

<sub>About Clash-Media:
Clash-Media launched in 2006 and now delivers around five million fully opted-in sales leads every month for customers around the globe, including Whiskas, Toyota, Cheapflights and AXA.

Clash-Media currently has offices in London, New York, Copenhagen, Munich and Paris, with plans to expand into Spain and Italy, followed by Asia-Pacific.

Additional information is available at www.clash-media.com

Louise Sambells
IBA - PR for Clash-Media
Tel: 01780 721 433
Email: lsambells@iba-international.com

Diana Herriott
Marketing Director, Clash-Media
Tel: 020 7096 1963
Email: diana@clash-media.com</sub>