SAS, the leader in Business Analytics software and services, has announced a major drive into the UK mobile telephone sector. SAS UK will offer specific customer intelligence applications for mobile service providers who are investing billions to deliver converged services and optimise current customer revenue streams. The use of advanced analytics techniques will allow mobile providers to connect customer and marketing intelligence to attract and retain profitable customers and effectively deliver new generations of competitive services, including interactive multimedia messaging.

SAS' Business Analytics software offers powerful customer segmentation and profiling capabilities and allows operators to ascertain the true value of carrying data and voice on their networks. This enables them to recognise the profitability of all products and services, as well as identify the areas where they can most effectively drive down costs. SAS' predictive modelling capabilities will allow mobile service providers to optimise costs across complex networks from both a capacity configuration and usage perspective. This will also allow executives to make smarter decisions to target the most valuable customers, improve customer retention and loyalty and maximise customer spend.

"SAS' Business Analytics software will help mobile service providers gain insight into their customer base, which will enable them to analyse customer responses and route queries through the proper channels immediately, take advantage of cross and up-sell opportunities and cost calls effectively. The added capabilities will lead to improved customer retention, optimised customer revenue streams and an improved customer experience across any global enterprise," commented Tajinder Jagdev, Head of Communications, Media and Entertainment Practice, SAS UK.

With increased convergence, mobile service providers need to ensure that their investments are being made in areas that will support high network quality of service, improve network profitability and keep customer management costs in line with industry margin erosion. Building customer profiles and then using this information to make smarter decisions at every customer touch point is the only way to minimise churn while maximising profits. It is also the only way to make the right offers, at the right time, through the right channel.

"Business Analytics and predictive modelling can allow mobile service providers to know exactly which customers really are profitable, which customers they should seek to acquire and how to measure total customer value. We believe that our current investment in developing mobile industry-specific applications will enable operators to gain the valuable insight needed to effectively implement business strategies, retain and nurture customer relationships and maximise profits," concluded Tajinder Jagdev.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2009 SAS Institute Inc. All rights reserved.

Additional information is available at www.sas.com/uk/press_office

Manuela Whittaker
IBA - PR for SAS
Email: mwhittaker@iba-international.com
Tel: 01780 721 433

Claudette Cameron
SAS – Press Office Manager
Email: Claudette.Cameron@suk.sas.com
+44 (0)1628 490 396