London - 17th August, 2009 - Sabio, the innovative contact centre services and solutions company, today announced that it will be the Gold Sponsor for the Customer Contact Association's annual convention held by the CCA on the 4th and 5th November 2009 in Edinburgh. The CCA's annual convention is widely regarded as the contact centre industry's main forum for best practice and thought leadership, and provides a complementary platform for Sabio to promote its goal of delivering exceptional customer contact strategies and solutions.

Sabio has also announced that it is to sponsor the Best Use of Technology Partnership category at the CCA's Excellence Awards, which will be awarded at a ceremony during the convention. This category recognises the importance of the strong partnership between solutions providers and their customers, and will focus on those projects that have successfully introduced and applied an effective and innovative technology solution.

Commenting on the sponsorship announcement, Pauline Cochrane, the CCA's Head of Events & Partnerships, said: "we're delighted that Sabio has again chosen to support our Convention. Our annual event in Edinburgh provides a unique opportunity for both operational and strategic contact centre professionals to meet and share current industry best practice, so it's entirely appropriate that a Gold sponsor is a company that has continually demonstrated its commitment to our industry, both through its support of industry events such as the CCA Convention as well as through its determination to help its customers deliver the highest standards in service excellence."

"Each year the CCA's annual convention celebrates best practice within the contact centre industry, providing an essential forum for organisations looking to implement best practice processes and technologies within their own customer service operations," commented Leigh Hopwood, Sabio's Head of Marketing. "Serving as a Gold sponsor for this year's CCA convention extends Sabio's commitment to rewarding innovation within our industry, and we also look forward to supporting the association's Global Excellence awards as sponsor of the Best Use of Technology category.

"This year we're expecting the convention's focus to reflect current market conditions, with delegates focused equally on increasing their contact centre efficiency and cost reduction as well as investigating the latest technology innovations," added Leigh. "At Sabio we believe that if organisations are serious about improving their operational and business performance, then they need to be implementing those applications that will both deliver the fastest returns in the short term, and also leave them in the best position to accelerate into the inevitable recovery."

About the CCA:
The CCA is the global professional body for contact centres. An independent organisation with over 820 public and private sector members, it promotes best practice and professional development through a wide range of benefits and services. For more information please visit www.cca.org.uk

About Sabio:
Sabio is an innovative contact centre services company focused on delivering exceptional customer contact strategies and solutions. Sabio offers business consulting, systems integration and managed services and has worked with many major organisations across the UK including egg, HCL Technologies, HomeServe, ING Lease, Leeds City Council, Newport City Council, Pitney Bowes, Scottish Widows, Student Loans, Thames Water and Yorkshire Building Society.

Visit www.sabio.co.uk

Further information (external website)