Marlow, UK - 5 February 2014 – For SAS® data visualisation, 2013 marked a milestone. Customers bought more than 1,400 licenses of SAS Visual Analytics in its first full year of sales. Companies of all sizes grasped the power of point-and-click data analysis, in-memory analytics and graphic representations for delivering deep insights.
The still-growing customer base is empowering business users to perform their own data analysis, often on big data. Some deploy SAS Visual Analytics on super-fast in-memory platforms, others on departmental or workgroup servers. Still others chose an on-demand or cloud environment.
Telenor, one of the world’s major mobile communications operators with more than 160 million mobile subscriptions, sought to better understand its customers. The telco recently licensed a number of SAS analytic software products. Until now the key focus has been to improve Telenor customer service handling and up-sell capabilities, successfully supported by applying advanced SAS analytical models in real time.
Looking forward, Telenor is currently in a planning phase for the next step to further improve its analytics capability on a broader scale, including the use of SAS Visual Analytics.
The SAS visualisation package will allow business analysts and executives to analyse big data to uncover new opportunities through analysis. Users will be able to interactively manipulate data, and then revise visualisations as often as needed to identify business opportunities and improve customer understanding without any help from IT.
“Customer interaction will be more efficient and consistent across our communications channels. This is something we believe our customers will appreciate,” said Frode Støldal, Chief Technology Officer for Telenor Norway. “We will be able to provide more relevant and tailored product offerings with the use of SAS software.”
Telenor will use the SAS software in both business and consumer segments to further improve its competitiveness in the fierce telecom market.
“What Telenor seeks with SAS Visual Analytics is a common story among the more than 1,400 new customers around the globe,” said SAS Senior Vice President and Chief Marketing Officer Jim Davis. “This powerful data exploration and analysis software is delivering value in many vertical markets, with banking, government, insurance, life science and telecommunications leading the pack.”
Davis noted that with agile development, SAS engineers are rapidly adding new capabilities to SAS Visual Analytics. “Our customers can expect considerable product enhancement throughout 2014 as they provide feedback on the creative ways they employ SAS Visual Analytics,” he said.
Among the swelling ranks of SAS Visual Analytics customers are: Immoweb, Generali Hellas, Lenovo, the Australian Institute of Health and Welfare, Tractor Supply Company, Zapfi, University of Texas, Gitanjali Gems Ltd., SM Marketing Convergence, Frankfurt Airport Services and XL Group.
As demonstrated by the rapid sales growth, customers increasingly recognise the advantage of combining several innovative technologies in a single environment:
- Industry-leading analytics – SAS, the No. 1 global supplier of advanced analytics by a wide margin, is also ranked a leader in the BI market.
- Deployment options – Customers choose from five environments: internal cloud, SAS-hosted systems, public cloud, single server on-site, or powerful on-site grid architectures.
- Mobile support – Mobile users can view visualisations on iPad or Android tablets and receive alerts and collaborate via the mobile app.
- In-memory architecture – SAS’ patent-pending in-memory architecture offers blazing-fast operation to analyse big data assets. Insight from billions of rows of data is ready in less time than it takes to pour a cup of coffee.
If you’ve yet to experience SAS Visual Analytics, please try an interactive online software demo.
Notes to Editors
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.