Business Issues -> Innovation
Released: 16th December 2013
Publisher: Ascendant Communications
hybris software, an SAP company and the world’s fastest-growing commerce platform provider, today announced that Beaverbrooks, the award-winning UK high-street jeweller, has launched its new e-commerce website, www.beaverbrooks.co.uk, based on the hybris Commerce Suite. The website, developed by hybris partner, Tacit Knowledge, will ensure that Beaverbrooks can satisfy all the different ways in which customers are interacting with the site. It also features a delivery system linked to stock data to guarantee a fast and reliable fulfillment of orders.
The main objectives were to create a stable, high performing site that could provide a true omni-channel experience and reflect the quality, luxury and craftsmanship inherent in the Beaverbrooks brand. The scalability of the hybris platform was also important to enable Beaverbrooks to expand its online presence and sales in the future.
The responsive design of the website’s interface provides easy navigation regardless of the device that a customer is using, and allows Beaverbrooks.co.uk to nurture the growing number of customers using smartphones and tablets. The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfill orders quickly. These key features are powered by the hybris Commerce platform and have been specified, designed and implemented by Tacit.
“For retailers with a heritage like Beaverbrooks, it is essential that their online presence meets the expectations of modern consumers, whilst at the same time reflects the brand’s strong values such as quality, luxury and customer service,” explained Henk Jan van der Weide, Vice President, Northern Europe at hybris. “As such, we are delighted that our hybris B2C Commerce solution is being used to power and support the new Beaverbrooks.co.uk site.”
In addition to enhancing the customer experience, Beaverbrooks.co.uk is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods, and the site also incorporates a stock checking facility for customers to view availability in-store. In addition, Beaverbrooks can easily create content for the site and manage its own merchandising in order to ‘up-sell’ specific brands in its range.
Jo Dillon, Head of E-Commerce at Beaverbrooks the Jewellers said: “We are very happy with our new website and what it means for our customers. As a jeweller, we’re privileged to be part of key life purchases which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. Working closely with Tacit, and using the hybris Commerce platform, we’ve created a website that makes shopping for these extra special purchases both easy and enjoyable. We’re looking forward to developing this further in 2014 and beyond.”
“The Beaverbrooks.co.uk site is a fantastic example of omni-channel commerce,” commented Chris Andrasick, CEO at Tacit, “It puts the customer at the centre of the sales process and enables them to move seamlessly between different channels whether they are digital or physical. The power to deliver this level of interaction comes from our depth of experience and working with partners such as hybris who provide reliable cutting-edge software to enhance the customer buying experience.”
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