Business Issues -> Innovation
Released: 23rd August 2013
Karlsruhe, Germany - August 23rd, 2013. BrandMaker GmbH, the leading European provider of Marketing Resource Management (MRM) systems, will launch the latest version of their Marketing Efficiency Cloud at the Brand2Global Conference in London (September 16th – 18th). Version 5.5 of this solution for marketing management and the automation of marketing processes includes a series of innovations to an ever evolving market. With new capabilities for translation management and database publishing, the additional functionality compliments some exciting new features in current modules. Thus, for example, the Review Manager module can now also be used for the coordinated commenting upon and approval of video and HTML content.
For multinational companies, efficient management of translations in branded marketing materials is critical to the global marketing success. BrandMaker now offer marketers the ability to bring both of these aspects of the localization process together, managing all marketing efforts in one place.
The new Language Center module allows central translation management for the localization of advertising motifs, brochures, banners, etc. Translations can be commissioned, controlled, and monitored directly from BrandMaker's Media Pool. The translation itself is done by internal or external service providers, who use specialized software. BrandMaker offers direct interfaces to the market-leading solutions from Across Systems and SDL Trados, so that translation orders can be exchanged seamlessly, and in the end, the foreign-language versions are available directly in the Marketing Efficiency Cloud. This helps marketers to have greater control over the localization process and to maximize quality and consistency across all languages.
BrandMaker will be showcasing their new version of the Marketing Efficiency Cloud at Brand2Global in London. The conference attracts international companies with a global marketing presence that are constantly looking at innovative new strategies for brand and marketing management, e-commerce and social media. As main sponsor for this event, BrandMaker will be present alongside speakers from Aston Martin, BBC, Boeing, Cisco, Facebook, Google, Hewlett-Packard, KLM, Pfizer, Philips, etc. that will all bring insights into their marketing achievements.
“The globalization of the economy and the increasing differentiation of communication channels poses new challenges for marketing. The Brand2Global Conference is the ideal framework to share our solutions to these topical challenges”, says Mirko Holzer, CEO of BrandMaker.
About BrandMaker: (http://www.brandmaker.com/)
BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a “Leader” in the MRM sector and count the company among the world's fastest-growing providers. BrandMaker's Marketing Efficiency Cloud is an extensive solution suite and can be operated either in a private cloud or as an internally-hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.
Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. BrandMaker is headquartered in Karlsruhe, Germany and employs about 185 people. This is extended by a global partner network supporting branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia.
Mathias La France
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Möller Horcher Public Relations GmbH
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