Business Issues -> Innovation
Released: 19th February 2013
19th February 2013 – Musion, the world leaders in holographic projection, today announced its attendance at International Confex & Live Experience 2013 (stand X720). Taking place at ExCeL London from the 19th – 21st March, Musion will be showing attendees the future of live entertainment, real-time communication and event marketing.
Alongside its exhibition presence, the company will be showcasing a wide range of holographic content every morning at 10.15am at the Live Lounge. No other platform in the world has the power to leave viewers so impressed or engaged, and audiences will have a chance to witness the full event potential of Musion’s unique technology firsthand.
James Samuel, Event Director for International Confex and Live Experience said: “We’re delighted to have Musion onboard for the show this year. I’m fortunate enough to have had a sneak peak at this technology at its studios and can’t wait to see what they have planned for the Live Lounge feature on our show floor. It’s essential that we showcase the best in emerging technologies to our visitors and Musion certainly exemplify that. Buyers at International Confex and Live Experience make up the best of the UK’s events and meetings industry; they come to the show to be inspired and to find things that they didn’t even know they were looking for. We’re confident that Musion’s technology, and other technologies showcased, will help our visitors to revolutionise their meetings and events.”
Musion will be partaking in several show presentations, including a holographic demonstration for the ‘Conference of the Future’ section with a few surprises along the way.
Live Experience (formally International Outdoor Event Expo) demonstrates innovative production services, creativity and technology for the music, sport, experiential marketing, and live event industry, making it the perfect platform for Musion to exhibit its technology and content creation services.
Ian O’Connell, Director of Musion, shared, “Over the past ten years, Musion has been fully committed to innovation within the events sector. Live, immersive experiences are the backbone of our business and we believe every event should grasp the audience’s attention in the most effective way possible. The tradeshow is the perfect chance to show just what is possible with holographic projection and the progress our technology offers.”
Musion 3D is the unique high definition holographic projection system that has been used for world famous performances like Mariah Carey, Pixie Lott and Tupac, as well as events by global brands like GE, Christian Louboutin and Selfridges.
The patented technology is a modern day twist on a Victorian stage technique called Pepper’s Ghost and delivers remarkable full-scale images within a live stage environment.
Musion® Systems Limited, the inventor of Musion® Eyeliner™, is a privately-owned company based in London. Musion is now the global leader in the development, marketing, production and broadcasting of 3D holographic illusions, and Musion is universally recognised as state of the art.
Protected worldwide by a portfolio of patents, Musion Eyeliner™ uses the most advanced digital and cinematic technologies to create life-sized, ultra-realistic, interactive 3D holographic video presentations and exhibits for a wide range of vertical markets, including entertainment, TelePresence, corporate marketing, and education.
Musion’s list of ‘blue chip’ customers in 45 countries includes Universal Studios, Disney, Microsoft, T-Mobile, Cisco, Burberry, Dunhill, Toyota, Audi, BMW and General Electric.
Among the many celebrities who have appeared as live or pre-recorded Musion 3D images are HRH Prince Charles, King Abdullah of Saudi Arabia, Al Gore, Sir Richard Branson, David Beckham, Madonna, the Black Eyed Peas, Tupac and Mariah Carey.
To support its growing worldwide business, Musion has built a sales, installation and service network of dealers in 34 countries on five continents.
For more information, please visit http://www.musion.co.uk/
Published by: electronicdawn Ltd.