Business Issues -> Innovation
Released: 4th February 2013
Appoints Matt Mills as Commercial Director and James MacDonald Turner and Jake Grave to Key Sales Roles
Cambridge, UK: 04 February, 2013 – Cambridge-based software vendor, Featurespace, has reassembled the team that helped build pioneering augmented reality start-up, Aurasma with the appointment of three key ex-Aurasma employees to its global sales team. Matt Mills joins Featurespace as commercial director while Jake Grave and James MacDonald Turner join in key sales executive roles.
Featurespace is looking to grow its business internationally and expand into new vertical sectors, and the new appointments will help drive these aggressive growth plans.
Martina King, Featurespace’s newly-appointed CEO who previously headed up Aurasma, said. “It’s great to once again be working with the dynamic and creative team that launched Aurasma to the public with great success and built one the largest partnerships ever seen in the augmented reality industry. These new appointments will be key for Featurespace as we drive sales of our innovative leading-edge solutions that use advanced algorithms to help organisations exploit the huge, untapped value within their customer interaction data.”
Mills also worked at Autonomy, leading sales for the Optimost product in EMEA and has a strong background in software development.
“It is extremely exciting to have the opportunity to work with such a revolutionary piece of technology and one that is already showing that it can drive real business value,” he says.
King added: “It is great to be working with Matt again. His ability to really get his head around a particular technology and think innovatively about how to place it with a client or industry will make him a great addition to the Featurespace team.”
Featurespace already has a growing number of clients in the gaming, ecommerce and financial services sector but with the recent appointments the focus is now on growing the business into new areas as well expanding in the markets where the technology has been implemented.
At the core of Featurespace’s solutions is the ARIC™ (Adaptive, Real-time, Individual, Change-recognition™) engine, which uses innovative behavioral change recognition algorithms, developed and constantly enhanced by Cambridge University’s Department of Applied Statistics and Signal Processing.
Notes to Editors:
Featurespace is a fast-growth enterprise software start-up based in Cambridge, England. It was founded from the Applied Statistics and Signal Processing team at the Cambridge University Dept. of Engineering. The company operationalises world-leading innovation from Cambridge University into its unique Adaptive Real-time Individual Change-recognition™ (ARIC™) engine.
ARIC delivers next generation real-time behavioural change recognition, to solve some of the world’s biggest commercial and government challenges. No other enterprise software solution can identify the early onset of change at the individual level across huge volumes of multisource data, in real-time. ARIC is deployed into solutions for fraud reduction, customer retention and threat assessment. Featurespace was co-founded by Professor of Applied Statistics and Signal Processing, Bill Fitzgerald, and PhD students, Dave Excell. Prof Fitzgerald is a recognised world leader with over 100 conference papers, six books, two patents and more than 150 publications to his credit.
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Published by: IT Analysis Communications Ltd.
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