Business Issues -> Innovation - Technology Portal

Opinion & Analysis

Innovation Games - A Fun Way to Discover Customer Insight and Improve Product Marketing
In my recent article The Game of Process Improvement, I referred to a book called Innovation Games. The book is packed with details on how any of us can leverage Innovation Games to gain greater...
Mark McGregor, Bloor Research | 31st January

Digital marketing technologies will start to deliver enterprise customer goals in 2012
Marketing and IT have never been a match made in heaven. Extrovert creative communicators and geeky analytical techies rarely choose to passionately embrace. However, corporate needs, rather than...
Gerry Brown, Bloor Research | 22nd December

New ways for digital marketers to develop and monetize company social media followers
Most companies have not fully 'got' social media yet. Sure, they have a Facebook page, a Twitter account and a LinkedIn presence, but then what? Wait for the world to beat a path to your door? Run a...
Gerry Brown, Bloor Research | 15th November

VYRE launches On Brand to address the fast-growing Brand Asset Management (BAM) market
Chief Marketing Officers' (CMOs) main role is to serve as 'brand custodians' on behalf of their employers today. They know that what their customers buy today is not so much product features,...
Gerry Brown, Bloor Research | 1st November

Cordless Consultant's Top 10 Technologies: Tablets - A bitter pill or miracle cure?
Third in Cordless Consultants' Top 10 Technologies list is tablets. This article explores the potential and what's available.
Matthew Wailling, Cordless Consultants | 13th September

Dynamic discounting gives companies new visibility into cash flow to improve buying and selling
Recent trends are driving savvy companies to improve how they manage their supplier and buying processes using dynamic discounting.
Dana Gardner, Interarbor Solutions | 7th September

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