Search and social analytics software leader appoints tech industry insider and expert in international business to drive market expansion

London/Berlin, November 27, 2012 - Tom Schuster, who has held senior positions at technology companies, SugarCRM and Arbor Networks, joins search and social analytics company, Searchmetrics, as CEO. Schuster will be working with founder and CTO, Marcus Tober, to drive Searchmetrics’ expansion, with a particular emphasis on international markets, an area in which the new CEO has already made a name for himself.

Mr Schuster is a well travelled globe-trotter who is at home in the digital world and an expert in building and expanding companies internationally. As president of Arbor Networks, he led the company from its early days as a start-up to its position as global market leader in DDOS (Distributed Denial of Service Security) technology. At SugarCRM, he made a significant contribution to the success of the company as vice president responsible for markets including Europe, the Middle East, and Africa.

With Schuster, Searchmetrics gains someone with considerable experience and expertise in international business development and in all areas of sales and marketing. His career includes positions at Siemens, IBM, Uniplex, and Novell. At RSA Security he initially served as vice president for Europe, the Middle East, and Africa and later moved to company headquarters in Boston to head global sales and professional services. As CEO of REVA Systems, he guided the company on its path from start-up to one of the most important players in the UHF RFID markets.

“Since it was founded, Searchmetrics has demonstrated impressive success, not just in terms of the design and development of SEO software, but also as an entrepreneurial company. At the same time, the company has enormous potential in terms of wider marketing. I am very excited about the new challenges ahead and look forward to being a part of this dynamic company,” said Schuster.

“I’m very pleased to welcome Tom Schuster to Searchmetrics as CEO. As a driving force in the successful international growth of a number of companies, he is the ideal person to boost our team and help move us forward and strengthen our international approach. 2013 will definitely be a very exciting year. We have many great new ideas in the bag, and with Tom we now have the right person in charge as well,” said Marcus Tober, founder and CTO of Searchmetrics GmbH.

Further information (external website)