Paper - 4 C's of social media: Community, connection, conversation or...

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4 C's of social media: Community, connection, conversation or channel A business framework for evaluating and embracing social media

By: Quocirca
Published: December 2011

Social media, social networking or the social web, along with companies that deliver all things 'social', are dominating discussions about the internet, advertising and communication in business as well as personal life. This appears to be an unstoppable bandwagon that all organisation must leap on before they are left behind; but is it that simple?

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