Scottsdale, Ariz. – June 11, 2013 – In order to enhance business intelligence and capabilities to drive higher revenue across all channels and segments, Best Western International, Inc. has selected JDA® Software Group, Inc., The Supply Chain Company®, as its strategic partner to embark upon a comprehensive price optimization project.
Best Western, a global hospitality company with more than 4,000 hotels in over 100 countries and territories worldwide, will deploy JDA® Demand and JDA® Travel Price Optimizer solutions to forecast demand and optimize rates for its hotels in North America. Over the course of a two-phased rollout, JDA solutions will enable Best Western to leverage demand insights, customer response and dynamic pricing to drive higher revenue across its properties while delivering exceptional customer experience for their customers.
“With competition at an all-time high, it is important for us to continually make strategic investments in innovative technology to deliver on our mission to enhance brand equity and increase member value,” said Ron Pohl, senior vice president of brand management and member services, Best Western International. “We believe that JDA’s innovation in price optimization and demand forecasting will give our individual properties the ability to maximize revenue potential during high and low demand periods. Hoteliers no longer have a choice when it comes to investing in smart pricing; it has to be done well, and we believe this strategic partnership with JDA will give us the ability to do just that.”
With technology and the all-connected consumer driving rapid changes in the hotel industry, JDA’s solutions should enable Best Western to continuously stay up-to-date with market trends and consumer behavior. The centrally deployed solution should allow Best Western to achieve a single view of demand, understand available inventory and apply competitive market pricing to generate improvements in revenue-per-available-room (RevPAR).
“We are confident that our partnership with JDA will deliver significant benefits by empowering our hotel operators and general managers to be rate confident. This system will take the guesswork out of rate setting and allow them to focus more time and attention on the guest experience,” continued Pohl.
“JDA solutions are designed to deliver significant financial improvements to hotel chains such as Best Western,” said Anand Medepalli, vice president of industry strategy for pricing and revenue management, JDA Software. “We are delighted that Best Western has selected JDA after their stringent due diligence because of the business benefits our solutions can deliver. We look forward to working with them to make the most out of every transaction now, and in the future, to meet their goals.”
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About JDA Software Group, Inc.
JDA® Software Group, Inc., The Supply Chain Company®, offers the broadest portfolio of supply chain, retail merchandising, store operations and all-channel commerce solutions to help companies manage the flow of goods from raw materials to finished products and into the hands of consumers. JDA’s deep industry expertise and innovative cloud platform help companies optimize inventory, labor and customer service levels. As a result, JDA solutions have become the standard for the world’s leading retailers, manufacturers and distributors. To learn more, visit jda.com or email email@example.com.
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