Tuesday 28th July 2009 Datapoint, the communication systems integrator for businesses, announced that it has been selected to provide a global IP telephony and call centre system to underpin round the clock customer service for CMC Markets plc, a global leader in online financial trading. Datapoint will roll out the system to link up offices on four continents. The system, which is due for completion by 2010, will support customers with the online trading of spread betting, contract for difference (CFD) and foreign exchange products. Customer service software includes: voice recording for regulatory compliance; intelligent call routing for improved management of customer calls across markets and more effective resolution of customer calls - critical to the success of the business.

Since its inception 20 years ago, CMC Markets has had year on year revenue growth. The company's rapid expansion has seen the proliferation of separate communication systems in its operations, which are as far flung as Stockholm to Sydney. The global IP telephony communication hub will centralise these 11 separate systems to speed up call resolution and reduce costs with improved communication.

Ian Wright, IT Infrastructure Manager at CMC Markets commented, "The IP communication hub will make a major contribution towards one of the Board's top five strategic priorities with investment in technology to continually improve our customers' experience with us. It will be the backbone to support future growth."

The system based on Avaya Communication Manager, will be integrated with call centre applications. This will help the company's dealers and technical customer service staff across 13 countries, answer and resolve customer queries faster and more effectively. Using intelligent call routing, the system will provide a central view of customer calls globally for the first time, giving vital information with which to make management decisions. For example, a surge in the volume of client calls in Spain and Stockholm can be quickly handled by employees in the company's other departments and offices such as in London.

Datapoint will integrate a global voice recording system from Verint to meet the 15 different national regulatory requirements. The central, electronic system will allow employees to search by date, time, or by call centre agent to resolve a customer's query while they are on the phone. This was not possible with the previous system.

Also, Datapoint will integrate a skills-based routing and communication presence technology to match experts with customers requiring different skills. For example, the system will have the information to link a Chinese-speaking C.F.D expert available in London with a customer needing help in Beijing.

"A customer will have access to the same expertise and experience with CMC Markets regardless of the location in which they are trading. The communication hub will be the company's tool to speed up time to answer and resolve calls to provide improved support to customer trading in fast moving financial markets," said Nick Roullier, UK managing director at Datapoint.

Notes To Editors
Photography is available of a CMC Markets trading floor featuring customer service advisors

About CMC Markets
CMC Markets handled over 20 million trades over the period April 2007-March 2008 with the trades executed having a total value of over $1.4 trillion across the full CFD product range (including Foreign Exchange and Financial Spread Betting). Since April 2006, CMC Markets has opened offices in Stockholm, Tokyo, Singapore and Vienna, adding to the company's existing presence in the major global financial centres. Furthermore, CMC Markets is engaged in a series of partner relationships, offering its services through local banks, brokers and intermediaries in a growing number of overseas markets. The company now operates a total of 22 offices worldwide, employs in excess of 900 staff and represents clients in over 70 countries.

CMC Markets was founded in 1989 by Peter Cruddas. The company is authorised and regulated by the Financial Services Authority in London and the respective financial regulatory bodies in each of the countries where it operates.
Remember, Spread betting, CFD trading and FX are leveraged products and carry a high level of risk to your capital. It is possible to incur losses that exceed your initial investment. These products may not be suitable for all investors, therefore ensure you fully understand the risks involved and seek independent advice if necessary.

CMC Markets UK Plc and CMC Spreadbet Plc are authorised and regulated by the Financial Services Authority.

For further media announcements from CMC Markets, please visit the virtual press office at http://www.cmcmarketsplc.com/en/main/press_office.jsp

For further information on opening an account please contact the Sales team on 0800 0933 633, or visit www.cmcmarkets.co.uk <http://www.cmcmarkets.co.uk/>

About Datapoint
Datapoint is a systems integrator for enterprise and call centre communication covering all related infrastructure and applications. This is underpinned with a services portfolio that includes education, consultancy, design and systems integration, service delivery, training and support. Datapoint is an Avaya Platinum Business partner, the longest standing partner of Aspect and is an accredited partner of, amongst others, Genesys, NetServices, Nexidia, Nice, Presence and Verint. The company employs 270 people and is financially backed by Alchemy Partners, one of the UK's most successful private equity investors. Datapoint's geographic footprint extends to clients in 41 countries including responsibility for supporting 5,000 sites in those territories. Main offices are located in Dubai, Dublin, London, Madrid, Milan, Munich, Paris and Utrecht.

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For more information: visit www.datapoint.com/news.aspx or contact:

Daniel Bausor Neil Pattie

Famous4 Communications Famous4 Communications

Tel: +44(0)7701 094980 +44 (0)7784 086530

Email:dbausor@famous4comms.co.uk npattie@famous4comms.co.uk

Further information (external website)