It is clear the world of user access to all sorts of communications and services is 'going mobile', however it is not yet clear that those offering services have done enough to make sure they offer the right level of tailoring, efficiency and value that mobile users will expect and demand. The information required to hone services for mobile is there; it just needs to be gathered and used more intelligently. Those companies that do this will have a greater level of success as they exploit the mobile channel.
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