Business Issues -> Change
Published: June 2010
Communications needs for many organisations are changing rapidly. Internally, there are always new technologies appearing and changes in working styles to deal with but there is now, increasingly, the influence of more social and consumer choices affecting the officially deployed systems.
However, unpredictable external factors are also having a significant effect. There are rapid fluctuations in financial and currency markets with ensuing fears of economic uncertainty and downturn. There is disruption to travel from industrial action, terrorism or freak natural events, which create sudden demands and loads on communications systems. Social and political pressures are causing governments to act quickly, sometimes making abrupt changes in legislation, which will have a further significant impact on organisations.
With so many options and diverse demands, it is even harder to make long term decisions about technology solutions. Organisations need to adopt a far more flexible approach to meeting their ongoing communications needs to ensure they have sufficient agility for dealing with shifting commercial, technical, environmental and social issues.
Most organisations are operating in an increasingly complex and challenging environment. All aspects of media and communications are becoming digital, shrinking the globe and introducing new competitors as well as new opportunities and new ways for individuals to work and collaborate. There is more change and a greater diversity of options in every aspect of ICT (Information and Communications Technology).
Inside and beyond the organisation, systems have become more streamlined, lacking slack or excess capacity; business cycles are more compressed, so disturbances have greater impact and everyone needs to be able to respond faster. This creates a mixture of pain points, but also opportunities for organisations in how they might address their communications needs:
This report looks at the impact of these issues and investigates the value of agile communications in addressing the challenges and opportunities faced by most organisations. To do this it takes a broader look by outlining a total value proposition (TVP) rather than simply using direct return on investment. The data used comes from recent Quocirca quantitative primary research and from interviews with managers of UK companies having to deal with communications challenges today.
Published by: IT Analysis Communications Ltd.
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