Business Issues -> Change
Published: May 2010
Due to competitive pressure and demand from subscribers, mobile network operators have had to handle an ever-increasing volume of data traffic. Much of this is driven by users accessing data applications that may not have been specifically written for mobile environments. Managing the applications and the data they generate is the key to providing a satisfactory experience for subscribers.
This paper discusses how mobile network operators (MNO) can prepare their networks for what is likely to be a continually growing demand for mobile data access. It should be of interest to those tasked with managing mobile data services and those that make a living by providing the applications that drive them.
The increasing demand for mobile data access alongside traditional telephony services is stressing mobile operators' networks as never before. The extra load from data services is especially hard to manage when there are unexpected peaks in demand. One way to gain better control is to deploy application delivery controllers to manage mobile data applications and the traffic they generate, optimising the user experience and minimising their impact on bandwidth-constrained resources.
The hunger, from both business and consumer users, to access data from their mobile devices is only going to increase for the foreseeable future. For MNOs, it will be hard to predict what the new mobile data applications will be and how widely their subscribers will use them. The one thing MNOs can do when providing access to new mobile data applications is to ensure the application itself, and the traffic it generates, is handled as efficiently as possible. In doing so, MNOs can be more responsive to the wide-ranging demands of their subscribers and ensure that they can, at least, meet expected service levels, if not exceed them.
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Published by: IT Analysis Communications Ltd.
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