Cambridge UK, October 16th, 2008 - Liquavista today launched Liquavista ColorBright, the company's first display platform built using its patented electrowetting technology. Targeted at segment-driven display applications including watches and mobile phone secondary displays, its unique combination of outstanding brightness in natural light and vivid color range offers new legibility and design freedom to creators of design-led electronic products.

"This is a thrilling time for Liquavista and our customers as we move from proving the technology to commercial sales," commented Mark Gostick, Liquavista CEO. "No other display technology can create such a wow impact with color, contrast and innovative reflector design - it simply transforms a product."

"Simple LCD displays are all around us and are used on almost every electronic device and gadget. But their grey on black look does nothing for the integrity of the product design." said David Fisher, Design Director at leading product designers Seymour Powell. "Now product concepts can drive the display design - grey on black LCD will never look the same again."

Designers seeking inspiration can view Experience Liquavista, a short movie illustrating a range of product concepts enabled by the Liquavista Colorbright platform (the movie can be viewed at www.liquavista.com). The company has also introduced a simple-to-use design tool, the ColorBright Liquidizer, which designers can use to create and experiment with design concepts. The Liquidizer and other support materials are available in the designer area of the Liquavista's website and at www.tryadesign.com.

Liquavista will deliver both standard and custom displays using the Liquavista ColorBright platform. Standard display designs will be available in a number of colors and can be further customized through reflector choice.

Volume orders for displays will be satisfied from a recently opened volume fab in the town of Dongguang Fenggang, Southern China using a process developed and proved at the company's research and development centre in Eindhoven, The Netherlands. The new facility is hosted and supported by an existing LCD factory, Glory Sound (Asia) Ltd (www.glorysoundasia.com).

Images of Liquavista ColorBright demonstrators, stills from the "Experience Liquavista" movie and the Chinese factory can be downloaded from www.liquavista.com/colorbrightlaunch/